Heritage Goes Online

Cambridge, MA, July 02, 2007 --(PR.com)-- Can heritage be hard sold? Well not exactly, but preservation and promotion of Art and culture could certainly do better with some marketing and modern technology. Upkeep of Art becomes essential not just for the upkeep of the Art center or the artist but preservation of heritage in the larger perspective. Since Art centers and museums operate on a not for profit basis their marketing/advertising budgets are relatively low laying a high emphasis on ROI . Art promotion also called for a more personalized and focused communication with patrons and well-wishers.

Given the above scenario Art centers realized that E-Mail could be the ideal vehicle to communicate with their target audience and stay in touch with them.
As a company, EchoMail have always been strongly committed to the cause of the Arts and the Arts Community and believe that technology can be effectively leveraged to preserve and spread their rich heritage and culture. They realized the need for a communication tool, which would retain all the features of their enterprise solution, with an economy pricing that would fit the budget of non-profits and developed Interactive.Com

Support from donors, well-wishers and patrons of Art becomes vital for both upkeep and growth of non-profit institutions like museums/ art centers. Interactive.Com helps to stay in touch with these groups with regular updates on what is happening and what is planned for the future at these centers its easily customizable templates give a touch of creativity and imagination and add life to invites and notifications on forthcoming exhibits, events or preview openings. Sustained Interactive.Com campaigns help in creating awareness and a high degree of interest in the museum/art center and bring its patrons close to it.

The inbound E-Mail management tool of Interactive.Com helps to improve the quality and response time to inbound E-Mail from a cross-section of people with queries, suggestions, complaints etc

EchoMail and its subsidiary Interactive.Com help Solomon Guggenheim Museum, NY, Panhandle Plains Museum, Texas, McWane Science Center, Alabama and NCCIL (National Center for children’s illustrated literature) Texas to manage their inbound queries effectively and reach out to a large base of potential visitors, patrons and donors.

You can send your queries or suggestions to websupport@interactive.com and you can also reach them at 1-617-206-3648, 24X7. They will be more than glad to assist you.

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