Playtex Products, LLC Selects TFI Envision for Litter Genie™ Direct Mail Postcard

Shelton, CT, September 06, 2012 --(PR.com)-- Next time you sort thru your mail, consider the following — according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email's average response rate of 0.12%.

TFI Envision, Inc. was recently selected by the Playtex Products, LLC to develop a direct mail postcard to introduce their new Litter Genie ™ cat litter disposal system to mass shoppers. The postcard introduces the product, provides the simple 1-2-3 instructions on how to use the product and a savings coupon.

“TFI Envision was a great partner for this project, creating a piece that was both visually appealing and informative with smart copy to educate and induce trial. I knew I could count on TFI Envision’s responsiveness and flexibility to deliver under a very tight deadline!” said David Greci, Assistant Brand Manager, Energizer Personal Care.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.