Appliance Repair Pro in Boston Hires SEO Firm to Improve Online Accessibility

Boston, MA, September 07, 2012 --(PR.com)-- Residents in Boston will soon be able to find appliance repair assistance more easily than ever before. The Boston-based company Peerless Heating, Cooling & Appliance Repair has employed SEO expert Prospect Genius to spearhead a major online marketing campaign. The goal: to make it as simple as possible for residents in Boston and the surrounding area to find local appliance services online.

SEO, or search engine optimization, is based on the simple principle of increasing a Web site's online visibility. It raises the site's ranking in online search engine results pages so that potential customers can find the company more quickly and easily when they search for key terms that relate to its services. For Peerless Heating, Cooling & Appliance Repair, this means that when someone searches online for keywords like "refrigerator repair" or "dishwasher installation in Boston," Peerless Heating, Cooling & Appliance Repair will be closer to the top of the list.

This visibility is vital in today's marketplace. According to research findings presented by the Pew Internet & American Life Project, 47% of American adults who seek out information about local businesses do so primarily via the Internet. It is this trend that motivated Peerless Heating, Cooling & Appliance Repair to employ Prospect Genius for SEO. Rather than leaving their company's Web-based visibility to chance, Peerless Heating, Cooling & Appliance Repair is using SEO to make sure that area residents will find them quickly and easily when searching online for appliance installation and repair in Boston.

As Matt Gallo, an online marketing specialist with Prospect Genius, says, "SEO is about making your business more prominent on the Internet. With so many different companies out there, all of them with Web sites, our job is to help a company like Peerless Heating, Cooling & Appliance Repair stand out from the crowd. The upside is, as we do that, we also make it easier for folks in Boston to find the appliance assistance that they need. In a very basic way, SEO is beneficial for everyone involved."

Peerless Heating, Cooling & Appliance Repair is an appliance installation and appliance repairs company in Boston, MA. Offering over 36 years of experience, Peerless Heating, Cooling & Appliance Repair is available for residential and commercial appliance repair services.