SheerID’s New Infographic Provides Insight Into the College Students of 2012

Eugene, OR, September 06, 2012 --(PR.com)-- SheerID, the only instant online student verification provider, has created a new Infographic to illustrate the growing diversity of college students. Many marketers will be shocked to realize that only 15% of college students currently attend four-year universities and live on campus.

SheerID’s graphic is based on the results of two surveys SheerID conducted of students currently enrolled in 2 year, 4 year, and graduate degree programs, along with census data and facts from the National Center of Education Statistics. SheerID’s surveys were taken both electronically and manually and focused on college students’ use of student discounts.

“When they’re marketing to the college market, many retailers focus on targeting the 18-24 year old demographic. College students now are much more diverse than they were 10 or 20 years ago, and if marketers are only reaching 18-24-year-olds with their student discounts, they’re missing a large chunk of the student market,” explains Jake Weatherly, CEO of SheerID. “We created this Infographic to challenge businesses to rethink their traditional definitions of what a college student looks like. With SheerID’s verification solution, companies can broadcast their student discounts to reach all college students because only enrolled students can actually redeem their special offer.”

The infographic is available at www.sheerid.com/college-students-of-2012-infographic/