Appliance Repair Team in Plano, TX, Hires Local Online Marketing Firm to Boost Its Web Presence

Plano, TX, September 09, 2012 --(PR.com)-- Homeowners in the Plano area who need reliable and reasonably priced appliance repair will soon have an easier time finding the right technician online. Through a new partnership with online marketing firm Prospect Genius, locally owned Plano Appliance and TV Repair is working to improve its Web presence. By making its Web site more visible and accessible, Plano Appliance and TV Repair hopes to provide better appliance repair service throughout its local community.

In the past decade, the percentage of Internet users who visit search engines to locate information has grown from 52% to 73%, according to surveys conducted by the Pew Internet & American Life Project. Those search engine users might be looking for businesses in their area that offer a product or service they need, such as appliance repair. That means that in order to reach out to the almost three-quarters of Internet users who use search engines, a company like Plano Appliance and TV Repair needs a Web site with a good search engine ranking. The Prospect Genius partnership is designed to make it more likely that search engine users who need appliance repair service will come across Plano Appliance and TV Repair during their search.

To accomplish this task, Prospect Genius relies on a process known as search engine optimization, or SEO. SEO involves incorporating location- and industry-specific keywords into Web site copy, helping search engines view the site as extremely relevant for related searches. Going forward, when Plano-area homeowners query Google, Bing, or Yahoo! using keywords like “washing machine repair,” “dryer repair,” and “appliance installation,” they should encounter Plano Appliance and TV Repair closer to the top of the results page.

“In order to be an effective marketing tool, a business Web site needs to perform well on search engine results pages, in addition to being informative and easy to navigate,” states Matt Gallo, a senior online marketing strategist for Prospect Genius. “By ensuring that Plano residents who need appliance installation and repair are able to locate Plano Appliance and TV Repair quickly and easily, we’re giving the business the opportunity to grow its customer base.”

Plano Appliance and TV Repair offers a variety of appliance repair services, including washing machine repair and dryer repair. The company has proudly served the Plano area since 2005.