Dumpster Rental Company on the North Shore Boosts Its Web Presence with Help from SEO Marketers

Lake Zurich, IL, September 09, 2012 --(PR.com)-- North Shore residents who need help with trash removal will soon find it easier to locate a reliable and affordable dumpster rental company online. Locally owned business Roll-On Roll-Off, Inc. has partnered with online marketing firm Prospect Genius to improve its Web visibility and accessibility. The goal is to ensure that when people in the area need junk hauling or other cleanup help at a home, business, or construction site, they can quickly and easily locate Roll-On Roll-Off’s Web site and contact information.

In today’s digital age, Internet users are quick to go online when they need information about local businesses. In fact, according to the Pew Internet & American Life Project, as of December 2011, 47% of American adult Internet users relied primarily on the Web to locate area businesses providing products or services they needed. Those Web searches include people looking for dumpster service for a major cleanout project. By hiring Prospect Genius to boost its Web presence, Roll-On Roll-Off will be able to better advertise its services to those prospective customers who might not learn about the business through another medium.

Prospect Genius’s primary marketing tactic is a process known as search engine optimization (SEO). By incorporating industry- and location-specific keywords into Roll-On Roll-Off’s Web site, Prospect Genius will help the business appear higher on relevant search engine results pages. This makes it more likely that North Shore-area homeowners, business owners, and construction contractors searching for local dumpster rental will see and visit Roll-On Roll-Off’s Web site. Studies have shown that sites in the top two or three search engine results get the most traffic, and Prospect Genius aims to push its clients as close as possible to those coveted top slots.

“When North Shore residents query Google, Yahoo!, or Bing using keywords like ‘trash removal’ and ‘construction cleaning,’ we want them to encounter Roll-On Roll-Off, Inc. near the top of the results page,” explains Matt Gallo, a senior SEO marketer for Prospect Genius. “Once they visit the business’s Web site and see what separates it from other area dumpster rentals, they can make an informed hiring decision.”

Located in Lake Zurich, IL, Roll-On Roll-Off Inc. offers dumpster rentals for construction cleaning, junk hauling, and garbage removal. The company serves residential, commercial, and construction sites in and around the North Shore.