Gremln, a Social Media Software Company Based in St. Louis Offers Features to Track That Ever Elusive ROI from Social Media Marketing

St. Louis, MO, September 28, 2012 --(PR.com)-- Many businesses know that involvement in social media marketing is essential and are therefore are jumping head-first into this new medium. How do they know if they are getting a return from their time, money, and effort? Enter Gremln, a St. Louis-based social media software company.

Gremln is a platform designed for various needs in social media marketing like efficiency and brand monitoring. In addition to these standard features they are now offering ROI tools that show companies what they’re getting for their efforts. Gremln’s clients now have the ability to track how many sales or sign-ups come from a particular tweet or post to their social network accounts.

This ROI measurement tool is called Target Pages. Social media managers put a social post out to their followers which notifies them about a special offer for example. The company includes a shortened link in the message pointing to its website, and Gremln provides not only how many people clicked on the link in the post, but how many people made it to the check-out page and made a purchase via that link. Gremln tracks from the tweet to the sale! Companies can use this feature to target any page on their sites. Gremln gives social media managers the confidence to guide strategies by knowing what’s working and what’s not. They’re also able to monitor the overall performance of their social media accounts with Gremln’s robust statistics and analytics features.

Businesses no longer have to walk blindly into the social space. They can now know the return from each campaign. Gremln helps companies spend wiser and maximize their social presence.

For more information about Gremln, please visit www.gremln.com, or contact David Bell by phone, (314) 915-8738, or by email, david.bell@gremln.com.