Mobile App Company Establishes Permian Basin as Second Home

Midland, TX, September 28, 2012 --(PR.com)-- In the midst of the oil boom, as the Permian Basin experiences record population growth, one local entrepreneur is helping small businesses capitalize on the increased demand for their products and services through the use of mobile apps.

A native of West Texas and a graduate of The University of Texas at Austin, Johnny Vargas owns and operates AppFX Inc., a Texas based mobile apps development firm. Beginning his technical career at IBM in Austin and later the owner of an online database company in San Antonio, Mr. Vargas entered the mobile app space following the acquisition of his previous company by a national competitor.

Mr. Vargas, a resident of Midland, spends about half of his time in Midland and the other half in Austin. His initial plan was to base his latest technology company in a technology driven city such as Austin. However, as he shared his idea with local business owners in Midland, he found there was a high level of interest right in his own back yard.

The new strategy is to build his company in both Austin and the Permian Basin while remaining open to opportunities in other cities as well. As Johnny stated, "The mobile app space is a booming market and it is growing daily on a scale never before seen with regard to personal electronics. This is a unique and critical time period with plenty of opportunity not only for other mobile app developers, but for the companies that make the move to use mobile apps to promote their businesses." With a target market of small businesses and non-profits, every app produced by AppFX Inc. contains a revenue generating component. A few examples include restaurant apps to allow customers to order their food in advance, merchandise shops allowing their customers to purchase their products via their apps, golf course tee-time reservations, photography apps with the ability to select and order photos, and non-profit association apps which allow in-app donations and event registrations.

Mr. Vargas commented, "Right now we are in a dream state where anything is possible. In a few short years, everyone will have an app and right now is the time for businesses to take advantage of this unique opportunity to establish themselves as industry leaders. As business owners, we are driven to be the best in our respective industries and the mobile app space makes this very possible for progressive small business owners with a vision for the future."

AppFX Inc. is a Texas Corporation with a business presence in Midland and Austin, TX. Established in early 2012, AppFX Inc is committed to helping small businesses and non-profit organizations to enter the mobile app space and establish themselves as leaders in their industries. You may contact AppFX Inc. by visiting their website at www.AppFX.mobi or by calling 432.853.7245.