Innovation Direct™ Tabbed as Official Marketing Representative of Alternate Power Supply Invention

Miami, FL, October 07, 2012 --(PR.com)-- An innovative new product designed to provide electric power in unprecedented fashion, the Alternate Power Supply, has been developed by Kerry Ming of Egg Harbor Township, New Jersey. The invention's unique design enables its users to access power at virtually any time.

Power is indisputably an indispensable commodity, particularly in the heavily technology dependent world that we currently live in. A prolonged loss of electrical power can be disruptive at a minimum, and fatal at its most extreme, such as when life support devices are disabled or life saving medications are ruined due to not being kept at the proper temperature. Although emergency generators certainly become essential when these conditions present themselves, they are dependent on gas themselves for their power, making them susceptible to being disabled if that is not easily attainable.

In an effort to address these types of problems, the Alternate Power Supply has been developed. The Alternate Power Supply provides power in times of emergency quickly and without the need for gas or electricity. The product will allow for the preservation of perishable items, including potentially life saving medications. Additionally, the Alternate Power Supply will not be susceptible to solar flares. Through its capabilities, the Alternate Power Supply will provide priceless peace of mind that power will always be available and will potentially save lives.

Mr. Ming now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the power generation products industry are currently being targeted as candidates to commercialize the Alternate Power Supply on a worldwide basis.

In April 2012, Mr. Ming contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Alternate Power Supply to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Alternate Power Supply and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.