PIP Announces New Director of Marketing to Aid Launch of Managed Social Media

Kissimmee, FL, October 12, 2012 --(PR.com)-- Frank and Clarice Petrellis and Dale Bohman, owners of PIP Printing and Marketing Services in Kissimmee, are pleased to announced that Lauren Holliday has joined their team as the new director of marketing.

Lauren studied journalism at the University of Central Florida, and she is a social media guru with proven results. Not only has Lauren implemented numerous companies’ social media profiles and marketing plans for various sized businesses, but she has also integrated marketing efforts into streamlined and cost-effective processes that exceeded clients’ goals and expectations.

Conversing is the new marketing
Over 80 percent of U.S. companies have started using some form of social media marketing, and their biggest barrier to success in this new medium is a lack of knowledge. PIP announces it's launch of social media management packages to help businesses who are struggling in the social media arena.

Ten years ago, companies were spending from $300.00 to $1,500.00 or more a month on yellow-page ads to drive customers to their businesses. Today, customers expect companies to interact with them on a multitude of social media platforms. The key here is that customers don’t want to be marketed to, they want to be educated.

For these reasons, PIP hired Lauren. As a journalist with a marketing mindset, she will create quality content, which will deliver measurable results for our clients. Most importantly, PIP will focus on driving clients’ sales so they can focus on serving their customers.

About PIP Printing and Marketing Services
PIP Printing and Marketing Services specializes in the creation and execution of growth-oriented printing and marketing solutions for small-to-medium-sized businesses. More than 500 locations worldwide offer robust digital and offset printing, integrated marketing campaigns, data and mailing services, signage, promotional products, graphic design, and online services that help companies advance their Web presence. Whether the client’s objective is branding, lead generation, customer retention, reactivation, cross-sell, upsell or campaign measurement, PIP is where businesses go to grow.