WISH International Launches New Campaign to Promote Work, Invest, Shop, and Home Opportunities in Detroit

Detroit, MI, July 11, 2007 --(PR.com)-- The City of Detroit is home to the global headquarters of four of the world’s top automakers – a critical part of America’s economic infrastructure. It serves as one of the busiest points of entry for the nation’s northern border. It is the largest city in the State of Michigan, and has one of the largest convention facilities in the United States, several professional sporting arenas, two major airports, and sits along a major waterway. While Detroit faces many of the same economic concerns as other major metropolitan areas, in many ways the city is unique and therefore faces unique challenges.

WISH in Detroit is a promotional and marketing campaign of many opportunities still available in the City of Detroit. Its mission is to attract, encourage and induce all persons and organizations to Work, Invest, Shop and make Detroit their Home. WISH. in Detroit markets and promotes all segments of the community as a preferred destination. Supports a wealth of neighborhood activities through different Programs enhance Ethnic Festivals. In furtherance of this mission is to improve the quality of life and to support the economic development of the state by assisting, promoting and encouraging artists, arts and cultural organizations and events.

WISH in Detroit serves as an invaluable resource in promoting Detroit's talent economy, innovative ventures, post automotive industries and Michigan exports.

Campaign Overview
What is WISH? WISH is an acronym for Work, Invest, Shop, and Home. It is an initiative to promote global cities around the world in a tour setting to provide comprehensive information on career opportunities, international real estate and freehold properties, offshore banking and incorporations, tax-free investments, shopping, travel and entertainment.

Part of WISH’s ongoing “Make your WISH come true” brand campaign, illustrates how WISH empowers the affluent consumer to do what they need to do, want to do and never thought possible”, said Almire Berro, vice president, WISH International. The campaign will appear nationwide through August 2007. Initial print and TV & Radio executions will appear nationally within the highest concentration of new affluent consumers in their six major cities of the tour as well as targeted categories such as global careers, investment opportunities, luxury shopping, and real estate ownership.

About WISH International
WISH International is the leading consulting and marketing firm and first to provide the affluent consumers globally with a wide variety of opportunities to meet their holistic needs. Its mission is to match all affluent persons and organizations to Work, Invest, Shop and make selected high paying market-oriented global cities as their Home.

For more information visit www.wishtour.com or email us at: info@wishtour.com

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