HVAC and Plumbing Service in Middletown, NJ, Hires SEO Firm to Access Home- and Business Owners

Atlantic Highlands, NJ, October 18, 2012 --(PR.com)-- Middletown-area home- and business owners will soon have an easier time locating a quality plumber and HVAC contractor on the Web. Locally owned business Plumbing and Heating Technologies, LLC, which specializes in plumbing services as well as air conditioning service, furnace repair, water heater services, and other related services, is partnering with the online marketing company Prospect Genius to boost its Web presence. The goal is for people who need one of the services Plumbing and Heating Technologies offers to be able to find the business online quickly and easily.

A December 2011 study conducted by the Pew Internet & American Life Project found that approximately 47% of American adult Internet users relied primarily on the Web to learn about local businesses. That means that without a Web site that’s informative and easy to locate, a small business like Plumbing and Heating Technologies might miss out on almost half of the area residents who need a local plumber or heating and air conditioning contractor. With Prospect Genius’s help, Plumbing and Heating Technologies will market its services online to those prospective customers who might not learn about the business through other media.

Prospect Genius works to improve small businesses’ search engine rankings using a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Plumbing and Heating Technologies’ Web site copy, Prospect Genius can help search engines view the site as extremely relevant for related queries. Thus, thanks to Prospect Genius’s SEO efforts, when Middletown-area residents look on a major search engine such as Google or Yahoo! using phrases like “local air conditioning service” and “need furnace repair,” they’ll be more likely to encounter Plumbing and Heating Technologies, LLC, near the top of the results pages.

“As more and more people turn to the Web for information about products and services they need, local businesses can benefit hugely from a Web marketing strategy that includes SEO tactics,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Studies have shown that sites in the top two or three search results get the most traffic, and by pushing companies like Plumbing and Heating Technologies closer to those top results page slots, we can potentially help bring in new customers.”

Plumbing and Heating Technologies, LLC, has provided residential and commercial HVAC and plumbing services in and around Middletown since 2009. The company is pleased to repair and install air conditioners, furnaces, boilers, and water heater systems, in addition to offering plumbing service.