Fluid Football Out Now, Free on Android

London, United Kingdom, October 19, 2012 --(PR.com)-- AppyNation and Gray Cooper Media are pleased to announce that Fluid Football for Android devices is now available to download free from Google Play.

In the weeks since its initial launch on iOS in August 2012, Fluid Football has developed a huge international following, and has received praise from many quarters for its innovative touch screen controls and unparalleled tactical gameplay.

Fluid Football is designed from the ground up for play on mobile formats. Dropped into the pivotal moment of each match, players plan their strategy in real time via an overhead view of the pitch, stringing together passes, out-pacing defenders, setting up pinpoint crosses and any one of hundreds of possible strategies.

Players can devise advanced strategies via simple finger swipes to direct their team's actions to line up a shot on goal. The camera then shifts to a 3D ‘player’s eye’ view in which the player must successfully direct their shot on target against the goalkeeper and defenders. Fluid Football has been designed in close collaboration with professional football broadcasters Andy Gray and Richard Keys, who also lend their commentary to the game.

Fluid Football for Android supports a wide range of popular Android devices and families including:

· Samsung Galaxy S

· Sony Xperia

· Samsung Galaxy S2

· Kindle Fire

· Samsung Galaxy S3

· HTC Desire HD

· Samsung Galaxy Tab

· Nexus 7

· Sony Arc

· Motorola Razr

Fluid Football is now available for free from Google Play at: https://play.google.com/store/apps/details?id=com.chromativity.fluidfootball

Facebook: http://www.facebook.com/FluidFootball Twitter: http://www.twitter.com/FluidFootball

Note to editors:

Important: Fluid Football is listed as Fluid Soccer in the United States and Canada.

The digital press kit can be downloaded from here: http://www.appynation.com/media/FluidFootball_DPK.zip

Watch the trailer online:
http://youtu.be/q6DeabVF-dw

For press enquiries, or to request a review copy or interview please contact:

Andrew J Smith
Communications Manager
AppyNation
andrew.smith@appynation.com

About Fluid Football
Developed by Chromativity in close collaboration with professional football commentators Andy Gray and Richard Keys, Fluid Football’s arrival ushers in a new type of football game that gives players unparalleled freedom to work their way through a series of challenging set piece scenarios using whatever combination of real world tactics they deem suitable in order to score and win. Designed to appeal to every football fan’s inner strategist, Fluid Football puts real-time tactical decision making right at the player’s fingertips. If you can do it on the pitch, you can do it in Fluid Football.

Twitter: @FluidFootball

About Gray Cooper Media
Formed by Andy Gray and Richard Keys to use their wealth of experience to partner with leading game developers and publishers, creating a new kind of football gaming experience on mobile devices.

Twitter: @TSKeysandGray

About AppyNation
AppyNation is a revolution in games publishing that favours independence and collaboration between developers and publisher, focused on but not limited to delivering engaging, social experiences on Apple's iOS , Google's Android and Amazon's Kindle Fire mobile platforms.

Born out of an idea shared by developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Chromativity, the collaboration between publisher and digital, social and independent UK developers AppyNation represents has been very positively received by the games and interactive entertainment industry and has the support of NESTA, industry associations TIGA and UKIE and the UK Government.

Twitter: @AppyNation

About Chromativity
Chromativity (formerly Lightning Fish Games) are one of the world's leading motion videogame developers on Microsoft Kinect, PlayStation Move and Nintendo Wii. They have recently completed Adidas miCoach for Xbox 360 and PlayStation 3, their fifth full-price console product.

Chromativity are based in Oxfordshire, United Kingdom. Chromativity are expanding with ground-breaking titles for PC and mobile platforms. Their first mobile game is Fluid Football.

Twitter: @Chromativity

Fluid Football is Copyright © 2012 Chromativity and Gray Cooper Media Ltd. Developed by Chromativity Ltd. Published by AppyNation Ltd. and Gray Cooper Media Ltd.