Innovation Direct™ to Lead Marketing Campaign for Cheatham Seat Belt Invention

Miami, FL, October 19, 2012 --(PR.com)-- An innovative new product designed to enhance automotive safety, the Cheatham Seat Belt, has been developed by Vincent Cheatham of Philadelphia, Pennsylvania. The invention's unique design provides an unprecedented method through which to insure much greater compliance with seat belt laws.

Although seat belts are known to save countless lives each year, the reality is that many drivers and passengers are still resistant to wearing them for a number of reasons. Additionally, there are occasions when a motorist or passenger may be in such a hurry that they may legitimately forget to implement the restraint. Seat belt laws have been enacted in every state in an effort to help those on the roadways abide by rules and help keep themselves safe, but often, it is difficult for law enforcement to accurately determine whether or not someone is properly wearing their seat belt.

To this end, the Cheatham Seat Belt has been conceived. The Cheatham Seat Belt will promote much greater safety on the roadways by helping insure all seat belts are activated properly. It allows law enforcement to easily and unequivocally determine which passengers in a vehicle do not have seat belts on. It will also be installable in any make or model of vehicle. The Cheatham Seat Belt will also offer the additional benefit of providing potential insurance discounts to drivers.

Mr. Cheatham now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the automotive safety accessories industry are currently being targeted as candidates to eventually commercialize the Cheatham Seat Belt on a worldwide basis.

In June 2012, Mr. Cheatham contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Cheatham Seat Belt to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Cheatham Seat Belt and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.