Grimaldi’s Pizzeria Announces Its First California Location

Scottsdale, AZ, October 21, 2012 --(PR.com)-- Grimaldi’s Pizzeria, famously known for their award-winning hand-tossed, coal-fired brick oven pizzas and calzones, fresh salads and delicious desserts is announcing its latest expansion move, into the state of California. Grimaldi’s first location in California will be located at 2121 Rosecrans Avenue in the prestigious El Segundo’s Continental Park. The location fronting along the South Bay's vibrant Rosecrans corridor will be one of Grimaldi’s largest and will feature their famous hand-built coal brick oven.

Opening late spring of 2013, guests will be welcomed by Frank Sinatra crooning in the background, more than 100-years of pizza making traditions, and the tantalizing aroma of pizza and calzones baked to perfection in the signature coal-burning oven.

“After overwhelming demand, by fans in California, our team searched the state and found the perfect location in El Segundo,” said Joey Ciolli, president and chief executive officer of Grimaldi's Pizzeria. “Grimaldi’s is about great food, impeccable service, and a relaxing atmosphere. We see a lot of opportunity in serving the people of California and we are really excited to bring our New York style pizzeria, to this region.”

Grimaldi’s Pizzeria is continuing to scout locations throughout California and have not ruled out additional locations opening in California, by the end of the year. Grimaldi’s Pizzeria has shown tremendous growth in 2012 and has already announced 2013 openings in Denver, Tampa and Katy, Texas. Grimaldi’s Pizzeria currently has twenty-nine locations across the US, including: Texas, Nevada, Florida, Arizona, South Carolina and its flagship stores in New York City.

In the world of pizza, Grimaldi’s is an institution that has garnered more awards than any other pizzeria in the country with more celebrity sightings than most 5-star restaurants. Using only the freshest ingredients, a “secret recipe” pizza sauce, handmade mozzarella cheese and dough, Grimaldi’s serves traditional pizza (as it began in Naples, Italy) in an upscale yet casual, family oriented pizzeria.

Designed and built by hand, the coal-fired oven at Grimaldi’s Pizzeria delivers a unique flavor and consistency that is just not possible from wood or gas ovens. Weighing in at 25 tons and heated by 100 pounds of coal per day (cleanest burning fuel available and environmentally tested), the oven heats up to 1,200 degrees. The intense heat of the oven evenly bakes the pies to create Grimaldi’s famous crispy and smoky thin crust that Zagat has voted best pizza year after year.

It has been said that the secret to true New York-style pizza is the water. Grimaldi’s believes that too, going to great lengths to keep the integrity of the water used in the Brooklyn pizzeria by hiring a chemist to analyze and recreate the mineral content and exact composition of the water to ensure the dough tastes the same in California.

Grimaldi’s Pizzeria wholly owns and operates locations in Phoenix, Tucson, Las Vegas, Reno, Dallas, Houston, San Antonio, Fort Myers, and Corpus Christi. Additional locations in Colorado and Missouri are on the drawing board.

Grimaldi’s offers guests a selection of beers as well as an extensive list of wines (by the glass and bottle) to complement their freshly prepared salads, hand tossed pizzas and calzones and famous desserts. For more information on Grimaldi’s Pizzeria visit www.grimaldispizzeria.com.

Artwork Available upon request.

Media Contacts:
Brittany Maroney
bmaroney@grimaldispizzeria.com
480-947-7100