Bridge2 Solutions Strengthens Executive Leadership Team as Company Experiences Unprecedented Growth

Atlanta, GA, October 25, 2012 --(PR.com)-- Bridge2 Solutions, the leading provider of marketing and fulfillment solutions, announces enhancements to the company’s executive team through the addition of Larry Wine as chief commercial officer, the promotion of Jason Phillips to executive vice president of product strategy and hiring of John Rogers as vice president of human resources and recruiting. Phillips was hired in April 2012 as senior vice president.

In his leadership role as Chief Commercial Officer, Wine is responsible for sales, business development and strategic partnerships and has more than 20 years of experience delivering exceptional revenue growth strategies for the technology and financial industries. Wine is skilled in delivering growth and is a leader in innovating distribution and revenue strategies. Previously, he was the founder of Link2Gov, the leading provider of web-based government services for vehicle registration renewal, driver license renewal and professional licensing origination, which exited in a successful acquisition by Metavante in late 2005. He is a member of the Loyalty Marketers Association, Loyalty 360, and was previously President of both RBS Worldpay, US and Moneris, US. Wine has also held senior leadership roles with First Data.

Phillips’ inspired solution development in a rapidly changing industry has earned him a promotion after a few months at Bridge2 Solutions. Phillips joined Bridge2 Solutions in April 2012 and drives the company’s product strategy. He has over 18 years of experience in the technology industry with blue-chip companies such as IBM, Accenture, and Ariba, Inc. He has managed global consulting practices, acted as a strategic advisor to C-level executives and has served as an IT strategy consultant to some of the world’s largest companies.

As vice president of human resources and recruiting, Rogers is responsible for developing and implementing human resource practices and the recruitment strategies for Bridge2 Solutions. Rogers is an industry veteran with over 20 years of experience developing personnel and overseeing human resource operations at executive search firms. Prior to joining Bridge2 Solutions, Rogers led the Talent Acquisition organization at MedAssets, a healthcare technology and services company with over 3,000 employees in multiple locations across the country.

“Bridge2 Solutions is at the forefront of an industry in the midst of rapid innovation and change. As we continue to provide loyalty engagement and marketing solutions to new industries, we are growing quickly and the development of our leadership team is critical. Larry, Jason and John provide dynamic industry expertise necessary to facilitate the company’s expected growth,” states Craig McLaughlin, President and CEO of Bridge2 Solutions. “With the additions of Larry, Jason and John, the team will maximize the benefits available to our retail and financial institution partners.”

Within the past six years, Bridge2 Solutions has grown to become one of the largest fulfillment and loyalty management companies in the industry. With keen focus on broadening customer relationships and developing direct merchant relationships, Bridge2 Solutions allows loyalty program members to convert loyalty points on-site at the merchant partner for discounts, merchandise and services. This innovative approach propels greater card usage, further establishing a retailer’s relationship with the customer.

“Bridge2 Solutions is in the process of launching several innovative, new initiatives that will change everything in loyalty management. Our programs will create additional revenue channels in retail marketing and give consumers what they are longing for: the ability to use their earned rewards as true currency,” explains McLaughlin. “With our leadership team firmly in place, we are well positioned to redefine today’s fulfillment and loyalty management solutions landscape.”

About Bridge2 Solutions
Founded in 2006, Bridge2 Solutions is a leading marketing solutions platform providing innovative marketing and fulfillment solutions to some of the largest Fortune 500 companies. Bridge2Solutions is driving the future of loyalty programs with a paradigm shifting philosophy to partner directly with retailers to bring the most innovative user experience to market. We have proudly integrated and launched more partners and end-user catalogs than any other company in the loyalty industry. For more information please visit www.bridge2solutions.com.