Magneto Creates TV Spot for United Way That Demonstrates Positive Change
Portland, OR, October 25, 2012 --(PR.com)-- Magneto recently joined forces with Andy Batt Studios in the production of a new television commercial for United Way of the Columbia-Willamette.
The TV spot called "Timeline" shows a man’s life on a timeline–in reverse. The spot uses a stop-motion technique utilizing literally hundreds of photographs. The story begins with the man, "Charles," taking a group of kids on a nature walk and works backwards to glimpse previous moments in his life such as a job promotion, rehabilitation and to darker times when he is arrested while living on the street.
The spot demonstrates that without people's support to United Way of the Columbia-Willamette, people like Charles are at risk of a downward spiral. With support they can change their situation and be valued, productive members of the community.
The commercial begins airing today on KGW TV and Comcast cable channels. View the spot at: http://www.youtube.com/watch?v=g7itr-zbZtk&feature=plcp
Special thanks to Mission Control (www.missioncontrolinc.com) for editorial and Digital One (www.digone.com) audio for their help in post-production.
United Way
United Way of the Columbia-Willamette harnesses the collective power of individual generosity to build strong, connected and engaged communities. We have the tools and the know-how to connect people in need with the building blocks for a stable and healthy life - education, financial stability and health and well-being. Your support creates change. Your gift to United Way - whether it’s money, your time or your voice - guarantees a more united community for us all. Learn more at unitedway-pdx.org.
Magneto Brand Advertising
Magneto is an award winning, highly creative and strategically focused agency that has been producing impactful and memorable “brand centric” advertising and marketing campaigns for clients for over ten years. Magneto’s work strives to engage the audience, and spark a positive response to their clients’ brands. They have worked with a full spectrum of national and regional clients providing services ranging from brand development / management, strategic planning, media planning and buying, graphic design, direct marketing, print and broadcast production to digital and interactive services. To gain additional insight about Magneto and the work they do for their clients go to: www.magnetoworks.com.
The TV spot called "Timeline" shows a man’s life on a timeline–in reverse. The spot uses a stop-motion technique utilizing literally hundreds of photographs. The story begins with the man, "Charles," taking a group of kids on a nature walk and works backwards to glimpse previous moments in his life such as a job promotion, rehabilitation and to darker times when he is arrested while living on the street.
The spot demonstrates that without people's support to United Way of the Columbia-Willamette, people like Charles are at risk of a downward spiral. With support they can change their situation and be valued, productive members of the community.
The commercial begins airing today on KGW TV and Comcast cable channels. View the spot at: http://www.youtube.com/watch?v=g7itr-zbZtk&feature=plcp
Special thanks to Mission Control (www.missioncontrolinc.com) for editorial and Digital One (www.digone.com) audio for their help in post-production.
United Way
United Way of the Columbia-Willamette harnesses the collective power of individual generosity to build strong, connected and engaged communities. We have the tools and the know-how to connect people in need with the building blocks for a stable and healthy life - education, financial stability and health and well-being. Your support creates change. Your gift to United Way - whether it’s money, your time or your voice - guarantees a more united community for us all. Learn more at unitedway-pdx.org.
Magneto Brand Advertising
Magneto is an award winning, highly creative and strategically focused agency that has been producing impactful and memorable “brand centric” advertising and marketing campaigns for clients for over ten years. Magneto’s work strives to engage the audience, and spark a positive response to their clients’ brands. They have worked with a full spectrum of national and regional clients providing services ranging from brand development / management, strategic planning, media planning and buying, graphic design, direct marketing, print and broadcast production to digital and interactive services. To gain additional insight about Magneto and the work they do for their clients go to: www.magnetoworks.com.
Contact
Magneto Brand Advertising
Sarah Aagesen
503-222-7477
www.magnetoworks.com
Sarah Aagesen
503-222-7477
www.magnetoworks.com
Contact
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