Bison® Organic Beer Releases Gingerbread Ale, Challenges Pumpkin Beer Trend
During a time of year when many breweries are releasing either Oktoberfest-style lagers or pumpkin ales, Bison ventures outside the trendy beer box with its imaginative and festive autumn seasonal, Organic Gingerbread Ale.
Berkeley, CA, October 26, 2012 --(PR.com)-- Pumpkin beers are so last year – at least that’s what the brewer at Bison Organic Beer is saying. During a time of year when many breweries are releasing either Oktoberfest-style lagers or pumpkin ales, Bison ventures outside the trendy beer box with its imaginative and festive autumn seasonal, Organic Gingerbread Ale.
Dark and roasty with a delicate spice blend of cinnamon, nutmeg and ginger, Bison's Organic Gingerbread Ale captures the essence of autumn without the addition of pumpkin. “Don’t get me wrong,” says Dan Del Grande, Bison’s Owner and Brewmaster. “I love a good pumpkin beer. Heck, I even used to make one. But people tend to get burnt out on pumpkin beers pretty fast. My objective was to give beer lovers an alternative option for the fall and winter.”
Although Organic Gingerbread Ale is not a new seasonal for Bison, this year’s recipe is a tinge different. Del Grande notes, “This year, I amped up the cinnamon and the ginger, making both spices really pop. We also lightened the body of the beer, making it incredibly smooth and dangerously quaffable.”
Bison’s Gingerbread Ale boasts aromas reminiscent of fresh baked gingerbread men, well-balanced flavors of molasses, chewy dark malts and holiday spice, and a dry, spicy finish. Ideal food pairings include: sweet potatoes and candied yams, braised meats and roasted duck, Thanksgiving turkey, glazed ham, pumpkin pie and cheesecake. Bison also recommends cooking with Gingerbread Ale and even mixing it into festive cocktails. Recipes can be found on Bison’s website.
Bison Organic Gingerbread Ale is available in 4-packs and draft. For information on Bison’s distribution and where to buy Gingerbread Ale, visit: http://bisonbrew.com/beer-finder/
Media Contact
Ashley V Routson | Director of Awesomeness | Ashley@bisonbrew.com
About Bison® Organic Beer: More than a beer, a movement.
Founded in 1989, Bison is dedicated to brewing balanced, drinkable and 100% organic beers with an interesting twist. Bison strives to lead by example, educating that one need not sacrifice the pleasures of everyday living to be green. Follow Bison on Twitter @bisonbrew and become a fan on Facebook: Http://facebook.com/Bison
Dark and roasty with a delicate spice blend of cinnamon, nutmeg and ginger, Bison's Organic Gingerbread Ale captures the essence of autumn without the addition of pumpkin. “Don’t get me wrong,” says Dan Del Grande, Bison’s Owner and Brewmaster. “I love a good pumpkin beer. Heck, I even used to make one. But people tend to get burnt out on pumpkin beers pretty fast. My objective was to give beer lovers an alternative option for the fall and winter.”
Although Organic Gingerbread Ale is not a new seasonal for Bison, this year’s recipe is a tinge different. Del Grande notes, “This year, I amped up the cinnamon and the ginger, making both spices really pop. We also lightened the body of the beer, making it incredibly smooth and dangerously quaffable.”
Bison’s Gingerbread Ale boasts aromas reminiscent of fresh baked gingerbread men, well-balanced flavors of molasses, chewy dark malts and holiday spice, and a dry, spicy finish. Ideal food pairings include: sweet potatoes and candied yams, braised meats and roasted duck, Thanksgiving turkey, glazed ham, pumpkin pie and cheesecake. Bison also recommends cooking with Gingerbread Ale and even mixing it into festive cocktails. Recipes can be found on Bison’s website.
Bison Organic Gingerbread Ale is available in 4-packs and draft. For information on Bison’s distribution and where to buy Gingerbread Ale, visit: http://bisonbrew.com/beer-finder/
Media Contact
Ashley V Routson | Director of Awesomeness | Ashley@bisonbrew.com
About Bison® Organic Beer: More than a beer, a movement.
Founded in 1989, Bison is dedicated to brewing balanced, drinkable and 100% organic beers with an interesting twist. Bison strives to lead by example, educating that one need not sacrifice the pleasures of everyday living to be green. Follow Bison on Twitter @bisonbrew and become a fan on Facebook: Http://facebook.com/Bison
Contact
Bison Organic Beer
Ashley V. Routson
510-697-1537
bisonbrew.com
Ashley V. Routson
510-697-1537
bisonbrew.com
Contact
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