Online Preprint Solution Increases Newspaper Ad Revenue
Turnkey solution allows advertisers to place their own print and deliver orders directly from newspaper’s website.
Richmond, VA, July 14, 2007 --(PR.com)-- Taradel LLC announces the launch of its progressive approach to newspaper insert advertising. The company’s Target P&D Partnership program enables newspapers to leverage the power of their web presence by converting existing traffic into paying advertisers.
The program is now available to publications located anywhere in the US. It boasts the ability to instantly generate “print and deliver” quotes using the publication’s zoning data and pricing information. Once the user has established where they want their inserts distributed they can complete their own insertion order.
Forward-thinking media executives are quickly realizing the power of the Target P&D Partnership. According to recent studies, as many as ten percent of a newspaper's website visitors either own a small business or are responsible for making some form of advertising decision. Taradel’s new program enables site visitors to plan a campaign, target demographics, produce collateral, and deliver ads directly to the readership.
The Target P&D Partnership easily integrates with virtually any newspaper website. The ecommerce site seamlessly adapts to existing web sites, free of charge, while maintaining the newspaper’s look and feel. With no start up costs, maintenance costs, or training costs, the state-of-the-art program enables newspapers to provide local advertisers with targeted preprint advertising while eliminating their own hassles, paperwork, and scheduling headaches.
Industry executives agree that many recent changes within the newspaper industry have resulted from the overwhelming adaptation of online media and simplified advertising processes, many of which are not yet embraced by publications. A transition to self-service advertising solutions is vital to generating consistent advertising revenue streams. Ad directors must make the active decision to empower their web site visitors with progressive and relevant approaches to advertising in order to reclaim lost revenue.
To learn more about Taradel’s Target P&D Partnership visit http://www.taradel.com
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Taradel is the country's fastest growing newspaper preprint resource. By leveraging the power of bulk print buying and the efficiency of a cutting-edge online ordering system, newspapers receive the industry’s best pricing and service.
Contact:
Chris Barr
Taradel, LLC/ Print and Deliver
8545 Patterson Avenue/Ste. 305
Richmond, VA 23229
T(804) 364.8444
F(603) 452.0672
chris@taradel.com
The program is now available to publications located anywhere in the US. It boasts the ability to instantly generate “print and deliver” quotes using the publication’s zoning data and pricing information. Once the user has established where they want their inserts distributed they can complete their own insertion order.
Forward-thinking media executives are quickly realizing the power of the Target P&D Partnership. According to recent studies, as many as ten percent of a newspaper's website visitors either own a small business or are responsible for making some form of advertising decision. Taradel’s new program enables site visitors to plan a campaign, target demographics, produce collateral, and deliver ads directly to the readership.
The Target P&D Partnership easily integrates with virtually any newspaper website. The ecommerce site seamlessly adapts to existing web sites, free of charge, while maintaining the newspaper’s look and feel. With no start up costs, maintenance costs, or training costs, the state-of-the-art program enables newspapers to provide local advertisers with targeted preprint advertising while eliminating their own hassles, paperwork, and scheduling headaches.
Industry executives agree that many recent changes within the newspaper industry have resulted from the overwhelming adaptation of online media and simplified advertising processes, many of which are not yet embraced by publications. A transition to self-service advertising solutions is vital to generating consistent advertising revenue streams. Ad directors must make the active decision to empower their web site visitors with progressive and relevant approaches to advertising in order to reclaim lost revenue.
To learn more about Taradel’s Target P&D Partnership visit http://www.taradel.com
###
Taradel is the country's fastest growing newspaper preprint resource. By leveraging the power of bulk print buying and the efficiency of a cutting-edge online ordering system, newspapers receive the industry’s best pricing and service.
Contact:
Chris Barr
Taradel, LLC/ Print and Deliver
8545 Patterson Avenue/Ste. 305
Richmond, VA 23229
T(804) 364.8444
F(603) 452.0672
chris@taradel.com
Contact
Taradel
Chris Barr
(804) 364-8444
www.taradel.com
Chris Barr
(804) 364-8444
www.taradel.com
Contact
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