Lewis Jewelers Announces New Web Site

Detroit, MI, July 16, 2007 --(PR.com)-- Premier Ann Arbor jewelry store, Lewis Jewelers, announced the launch of the store's online presence: www.lewisjewelers.com.

"The new site reflects the store's aesthetics in design and taste," said store owner David N. Lewis, "It's also very interactive, allowing users to see virtually all our in-store jewelry lines."

One site feature allows engaged couples to build wedding and engagement rings, starting with stone choice to ring styles, as well as the ability to complete the transaction, entirely from their computer. The site also provides a wealth of information regarding diamonds and other gemstones, as well as facts about gold, platinum and other precious metals.

The site also features the store's vast selection of in-stock jewelry, including 27 top designer jewelry brands made in platinum, white or yellow gold, along with 13 major watch manufacturers, fashion accessories and gifts.

The store's newest jewelry line, the Pandora Jewelry, is now available online through the Lewis Jewelers site. The backbone of the Pandora bracelet is the unique patented threaded system. Each bracelet is divided into three sections by small threads. Each bead is equipped with interior threads, which allows you to screw individual beads onto any bracelet segment in the order you want. The beads move freely and rotate slightly with the wrists’ movement, creating an undeniably eye-catching effect.

Lewis Jewelers was founded in 1921 by Morris B. Lewis of Detroit, Mich. He had envisioned a jewelry store built on the foundation of integrity, customer service, and quality merchandise at affordable prices. The store was then passed onto Morton H. Lewis, who then moved the store to Ann Arbor.

Today, 85 years later, Lewis Jewelers is distinguishable not only by reputation, but also by offering some of the world's finest jewelry designers. Lewis Jewelers is still a family owned and operated business with 20 full-time employees, which includes four master goldsmiths and three graduate gemologists (graduates of the Gemological Institute of America G.I.A).

Lewis Jewelers is proud to carry the full line of Pandora Jewelry. For more information, contact Lewis Jewelers at 877-88-LEWIS or visit www.lewisjewelers.com. Lewis Jewelers is located at 2000 West Stadium Blvd in Ann Arbor, Michigan.

###