Brooklyn Winery Fights to End Grapeism

New York, NY, October 27, 2012 --(PR.com)-- Just days after celebrating its two year anniversary, Brooklyn Winery proudly releases its first full collection of red wines to the public. The winery created each of the seven new wines in its 8,000 square foot Williamsburg production facility, using hand-picked grapes from both New York state and California. Production for these wines began in August 2010, before Brooklyn Winery had even opened its doors to the public.

“The production of big, substantial reds like Cabernet Sauvignon, Zinfandel and Merlot is long and requires patience, with some wines aging for over two years in barrel,” says Winemaker Conor McCormack. “Our first red wines are now ready to be released to the public and it is a very proud moment for me. I am thrilled to be making extraordinary wines, right in the heart of Brooklyn.”

Among the wines being released on October 25 are Brooklyn Winery’s 2010 Old Vine Zinfandel, 2007 Cabernet Sauvignon, 2010 North Fork Blend (81% Merlot and 19% Cabernet Franc), 2010 Syrah, and 2010 Bicoastal Blend (66% Sonoma Cabernet Sauvignon and 34% Long Island Merlot). Three of the new wines are available by the bottle, while four are available on tap in Brooklyn Winery’s wine bar or to go in wine growlers.

The release of these wines is particularly exciting for Brooklyn Winery, coming on the heels of the company’s first wholesale distribution efforts which began this past summer.

“The response to our locally produced wines in the New York City marketplace has been overwhelmingly positive,” says Brooklyn Winery CEO and co-founder Brian Leventhal. “The premium wines that we are producing at Brooklyn Winery can stand up to the finest wine lists in the city. Wine directors and restaurant owners are quickly catching on to how exciting it is to be able to offer a locally produced wine at this caliber.”

The new wine launch campaign supporting the release is a playful parody of the 2012 Presidential election, with each of the three bottled wines representing a fictional political candidate. The North Fork Blend, a wine consisting primarily of Merlot, urges voters to “fight to end grapeism,” a tongue-in-cheek rallying cry that plays off of the varietal’s unwarranted loss in popularity after a character in the popular film Sideways proclaimed his dislike for the grape.

The humorous campaign culminates at winerace.com, where wine lovers can watch mock campaign videos for each candidate and then cast their vote for their favorite newly released wine.

Brooklyn Winery is a premium wine producer, wine bar, and event space located at 213 North 8th Street in the Williamsburg neighborhood of Brooklyn, NY. Get updates from Brooklyn Winery by following http://www.twitter.com/brooklynwinery and www.facebook.com/brooklynwinery.