Musician Partners with Software Developer to End Band’s Battle with Paper Email Lists Once & for All

Austin, TX, October 27, 2012 --(PR.com)-- Casey McPherson, Texas raised, began developing his music mastery from a young age before later moving to Austin, becoming a Top 3 AAA radio artist & signing a major record deal. These days you’ll find him in any number of cities in the US & Europe, touring with one of his two bands, Alpha Rev & Flying Colors. In his travels, he’s noticed a real need in the music business; a better way to capture fans and keep them involved in the activities of their favorite bands.

To solve this problem he partnered with software developer Geoffrey Simpson to create SkaFlash. Still in its Beta phase, it has already gained the interest of big name management including Duran Duran & Crystal Method, all before a marketing plan was even developed. SkaFlash is a software program designed to more easily connect fans to the bands they love. This is done by assigning bands a virtual phone number, allowing fans to text their email address directly to the band. It is then automatically input into Constant Contact or copied into the email marketing program already in use. Bands can also give incentive for sign ups, like a free song, automatically sent to subscribers upon receiving their email address. This, on average, increases band’s email subscriber signups at concerts from 2-7% to 50%.

"After capturing 200 emails in less than 2 minutes I can't imagine playing another show without SkaFlash." -ZEALE

Its a remarkable advancement in technology, & is the only program of its kind. It antiquates the pen & paper method of collecting emails, which are difficult to decipher, later lost & must manually be entered into marketing programs. Various affordable packages are available for bands of all sizes. Each package comes with a free 1 month subscription that can be cancelled at any time. SkaFlash is anxious to share this product with the music world & is beginning its grassroots marketing campaign in November.

SkaFlash is an Austin based company, created in 2012 by Top AAA artist, Casey McPherson & software developer Geoffrey Simpson. It more easily connect fans to their favorite bands by allowing fans to directly text their email address to a virtual email program, making paper email lists a thing of the past.

For more information go to www.skaflash.com or to schedule an interview with Casey McPherson or Geoffrey Simpson, call McCall at (512)203-4991 or email her at McCall@SkaFlash.com