Attracting Vietnamese Students to U.S. Universities
New Report from WES Identifies Emerging Markets in International Student Recruitment.
New York, NY, October 30, 2012 --(PR.com)-- Vietnam is the one of the top four emerging markets for U.S. universities and colleges to direct their international student recruitment efforts, according to a new report from World Education Services (WES). In 2010/11, nearly 15,000 students from Vietnam were enrolled in U.S. institutions, making them the eighth largest group of international students.
The study entitled, “Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment” (www.wes.org/ewenr/12oct/feature.htm), identifies key emerging markets, like Vietnam, and offers strategies to higher education institutions to successfully nurture them.
The report reveals promising international recruitment potential in four markets, listed by order of importance: Saudi Arabia, Brazil, Vietnam, and Turkey. Survey respondents viewed these markets favorably due to their economic growth, expanding middle classes and unique educational contexts.
Key findings for Vietnam include:
The recruitment potential among Vietnamese students can be attributed to the country’s growing middle class and study abroad interests. This market is particularly relevant to American community colleges, which rank Vietnamese students as their third largest body of international students.
Despite economic expansion and increased demand for overseas study, financing a U.S. education is an obstacle for many Vietnamese students. Institutions that identify and reach Vietnamese students with financial means and offer scholarships strategically should enjoy a good deal of recruiting success
“Higher education institutions are under increasing pressure to diversify the mix of international students beyond China, India, and Korea—the top three countries of origin. In this context, emerging markets offer growth prospects through a relatively untapped pool of international students. Cultivating them, however, is fraught with challenges. Institutions need to strategically identify, map, and nurture student pipelines in emerging markets to achieve international enrollment goals,” says Dr. Rahul Choudaha, Director of Research and Advisory Services at WES, New York.
About World Education Services (WES): World Education Services, Inc. (www.wes.org) is the largest non-profit credential evaluation service in the United States. WES has delivered over 750,000 credential evaluation reports to educational, business, and governmental institutions worldwide.
About WES Research & Advisory Services (RAS): WES Research & Advisory Services (www.wes.org/RAS) analyzes trends and issues in global education to advise academic and government institutions on best practices and strategies in international enrollment management.
About Dr. Rahul Choudaha: Dr. Choudaha is Director of Research & Advisory Services at WES, New York. He earned a Ph.D. in Higher Education Administration from the University of Denver, a Master’s degree in Business Administration, and a Bachelor of Engineering degree from India.
About the Survey: The report builds on two rounds of surveys with experts in the field of international recruitment using the Delphi method—a mixed method forecasting technique based on the anonymity and expertise of the participants.
The study entitled, “Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment” (www.wes.org/ewenr/12oct/feature.htm), identifies key emerging markets, like Vietnam, and offers strategies to higher education institutions to successfully nurture them.
The report reveals promising international recruitment potential in four markets, listed by order of importance: Saudi Arabia, Brazil, Vietnam, and Turkey. Survey respondents viewed these markets favorably due to their economic growth, expanding middle classes and unique educational contexts.
Key findings for Vietnam include:
The recruitment potential among Vietnamese students can be attributed to the country’s growing middle class and study abroad interests. This market is particularly relevant to American community colleges, which rank Vietnamese students as their third largest body of international students.
Despite economic expansion and increased demand for overseas study, financing a U.S. education is an obstacle for many Vietnamese students. Institutions that identify and reach Vietnamese students with financial means and offer scholarships strategically should enjoy a good deal of recruiting success
“Higher education institutions are under increasing pressure to diversify the mix of international students beyond China, India, and Korea—the top three countries of origin. In this context, emerging markets offer growth prospects through a relatively untapped pool of international students. Cultivating them, however, is fraught with challenges. Institutions need to strategically identify, map, and nurture student pipelines in emerging markets to achieve international enrollment goals,” says Dr. Rahul Choudaha, Director of Research and Advisory Services at WES, New York.
About World Education Services (WES): World Education Services, Inc. (www.wes.org) is the largest non-profit credential evaluation service in the United States. WES has delivered over 750,000 credential evaluation reports to educational, business, and governmental institutions worldwide.
About WES Research & Advisory Services (RAS): WES Research & Advisory Services (www.wes.org/RAS) analyzes trends and issues in global education to advise academic and government institutions on best practices and strategies in international enrollment management.
About Dr. Rahul Choudaha: Dr. Choudaha is Director of Research & Advisory Services at WES, New York. He earned a Ph.D. in Higher Education Administration from the University of Denver, a Master’s degree in Business Administration, and a Bachelor of Engineering degree from India.
About the Survey: The report builds on two rounds of surveys with experts in the field of international recruitment using the Delphi method—a mixed method forecasting technique based on the anonymity and expertise of the participants.
Contact
World Education Services
Silje Immerstein
212-219-7300 x7356
www.wes.org
Silje Immerstein
212-219-7300 x7356
www.wes.org
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