Innovation Direct™ to be at Forefront of Promotional Efforts for Lens Holder Accessory Invention

Miami, FL, November 03, 2012 --(PR.com)-- An innovative new product targeted at the billions of contact lens wearers worldwide, the Lens Holder Accessory, has been developed by Louise H. Andrews of Peabody, Massachusetts. The invention’s unique design reduces typical problems associated with wearing contact lenses.

For those with vision problems, contact lenses have become an indispensable and effective alternative to glasses. Although they certainly provide a considerable degree of convenience, like many other products, they are not devoid of some inherent problems related to their care and maintenance. For example, one of the more common challenges for contact lens wearers is being able to insert and remove them safely and without damage.

With this in mind, the Lens Holder Accessory has been developed. The Lens Holder Accessory facilitates removing and replacing contact lenses at any location. It also features an attractive and aesthetic design and will be made available in different colors to suit individual tastes. Additionally, the product eliminates the need to insert and remove contacts over a sink area, which can easily lead to them falling into a drain. Furthermore, the Lens Holder Accessory allows for contact lenses to be inserted and removed in an area with proper lighting, enabling users to detect any dust or cracks in them.

Mrs. Andrews now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the eyewear products industry are currently being targeted as candidates to eventually commercialize the Lens Holder Accessory on a worldwide basis.

In June 2012, Mrs. Andrews contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Lens Holder Accessory to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Lens Holder Accessory and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.