Mike Mitchell to Join the Ranks of Ethyrea and Help Focus in on a "Surprise Cause" That’s Not Your Typical Hollywood Film Franchise

Hollywood, CA, November 05, 2012 --(PR.com)-- Ethyrea, LLC has done it again: This time garnering the attention of the “International Body Building Community” by teaming up with the newest Superstar to join the ranks early on- the highly-popular and well-loved European fan favorite, Mike Mitchell. “It’s such an honor”, says Mike. “I’m so excited to be a part of a project as amazing as this”. Mike will play the role of “Emperor Elrich”, which is only appropriate for a man of his celebrity stature. A two-time World Fitness Federation “Mr. Universe” and an amazing five times World Fitness Federation “Mr. World”, throughout his illustrious career of seventeen years in film, Mike has graced the silver screen in multiple high-action films such as “Gladiator” and “BraveHeart” and is currently in filming on three films at once, having just wrapped up recently on the extremely well-received, new James Bond film, “SkyFall”. Mike came into the project through Co-Producer, Kathy Krantz.

Kathy Krantz Stewart, Long Time Sci-fi/Fantasy world Publisher of The Trekker News and Views, and writer for Fangoria and Starlog, and a veritable founder of the Fantasy genre is also a seasoned, veteran of the screen, who, in addition to Co-Producing, will also play three separate very unique character roles in the film. An award-winning screenwriter and actress herself, Kathy was completely enchanted by “Ethyrea” and all of its amazing packaged non-profit plans, and plans to involve the fans. “Danica’s story is excellent, and follows in the footsteps of the greats before her; like Lord of the Rings, and even the Harry Potter series. Ethyrea brings you into an entirely new world, and each film in the series has the stand alone potential to be a great blockbuster. I think there will be an explosion of a world-wide fan base following like Star Trek and Harry Potter. And, since it is a family friendly film series that has some serious plans to support education, it immediately attracted me.”

Ethyrea: Code of the Brethren, coming to theaters worldwide in 2014, is an all new, all original, fantasy adventure series that features celebrity television host and former Ms. World Dawna Lee Heising, recent Life Time Achievement Award Winner, Cylk Cozart, and is rumored to be in talks with one of America’s “sweethearts” and Pop Icons, and some of the finest Titans in the Industry. In addition to an award winning cast, is Ethyrea’s award winning crew. Ethyrea’s crew is a veritable Who’s who list of Hollywood, made up of an entirely A-list crew of seasoned veteran Hollywood filmmakers including Producer Billy Badalato, who is known for his work on Walden Media's Around the World in 80 Days, Dear John, About Schmidt, Alien Resurrection, Broken Arrow, Top Gun and even the Fantastic Four: Rise of the Silver Surfer, Internationally award winning animation houses like Sandman Studios, Paralight Films, and even the winner of the International Animation Studio of the Year Award, DQ Entertainment, well known for their work on Disney XD and on the new Disney Jungle Book. Also, already signed on board and bringing their vast expertise to the franchise are Steve Old and Peter White as Horse Masters and Animal Wranglers, having just wrapped up filming on The Hobbit, War Horse, Clash and Wrath of the Titans, as well as the Canadian Stunt Team run by Stunt Master Stéphane Lefebvre, including Mike Chute, Jeffrey Ong, and Michael Scherer who, between them all have been responsible for the stunt work on films such as Red, Total Recall 2012, 300, Rise of the Planet of the Apes, 2012, and even some of the Twilight Saga’s such as “ New Moon” and more. As more and more stars jump in early, the Ethyrea Team is slowly but surely rounding out this film into an International “Phenom in the Making”. Most exciting of all is the huge amount of non-profit work, and tremendous amount of revenue’s this franchise will generate for Education. Participating by invitation only, and in a post-theatrical capacity, Ethyrea: Code of the Brethren will be used as fundraising tool for more than 122,000 schools in America, as well as will also be making contributions to each of the cast members favorite non-profit organization through an extraordinary marketing and merchandising plan, to be spearheaded with Danica by Elijah May and Justin Scribner out of Austin, Texas.

Danica, who will be a featured Author and Guest on the film panel for Mysticon in Virginia in 2013, and the rest of her team have been being very tight lipped when it comes to their lead actors and top candidates for the position of Director, and Art/Creature Design, as well as about these “secret non-profit plans” they apparently have incorporated into the project. Ethyrea: Code of the Brethren, based on the book series, The Order of Ethyrea by author Danica Fontaine, is the first installment in a franchise that revolves around a world in another realm - a realm where every kingdom has mastered the control of an element. To learn more about Ethyrea, check out Ethyrea.com or contact Publicity at Ethyrea dot com or Kathy at Ethyrea dot com.