CPX Interactive Reports Significant Growth Through Divisional Strategy

New York, NY, November 08, 2012 --(PR.com)-- Digital advertising company CPX Interactive today announced significant growth for the three months ending September 30, 2012 vs. the same period in 2011, with global Q3 2012 revenue up 49% from Q3 2011. The company attributes this growth to strategic realignments made in 2012 in order to better define and isolate its value proposition to the various players in the online display landscape.

CPX CRO, Jonathan Slavin, explains the evolution this way, “The change from FY11 to FY12 was really about simplification. To better communicate and focus our core offerings, we separated out our managed services from our RTB services. By separating out these two main pieces, organizationally we were able to more accurately focus on rapid development with clear direction.”

Earlier this year the company began operating its RTB business as a distinct division, CPX Demand, which includes its proprietary SSP known as bRealTime. CPX Demand has been a big contributor toward a number of record months for the company, with RTB related revenue Q3 2012 up 158% from Q3 2011. Additionally, revenues from CPX’s managed services, now branded as CPX Media - a division focused on making inroads with both digital agencies and Fortune 1000 brands - are up sharply with over 4x growth from this point in 2011.

In a release made earlier this year, CPX also announced the launch of a dedicated affiliate marketing division, Affiture, and a breakout mobile division, Moversa. While CPX has previously worked with affiliate networks and incorporated Mobile strategies into its services, the process of developing these divisions into their own entities has also resulted in significant new revenue streams.

In addition to revenue, CPX has seen significant Q3 2011 to Q3 2012 increases in total impressions served and unique visitors, with impressions up 175% to approximately 3.5B per day and uniques up 13MM per day – consistently establishing CPX within comScore’s top 20 ad network rankings.

CPX CEO, Mike Seiman puts the company’s recent successes in context, “For a long time we positioned ourselves as this super one-stop-shop. While our capabilities remain impressively wide ranging, we have realized that this positioning can be confusing and that breaking out capabilities into distinct branded pieces is more in line with industry expectations as well as being more effective. We are simply reaping the rewards of tacking into industry expectations…and then surpassing them.”

CFO Michael Fleischman notes, “CPX Interactive has clearly exceeded even its own internal expectations for 2012 and is positioned to continue at this pace for Q4 and going into 2013.”

About CPX Interactive


CPX Interactive is a digital advertising company and a global distribution network serving more than 3 billion daily interactive ad impressions across display, video and mobile platforms. The company's core capabilities are divided into three distinct segments. CPX Media provides 100% managed services to Brands and Agencies, incorporating proprietary inventory, technology and targeting protocols. CPX Demand supplies unduplicated scalable online inventory in a real-time bidding (RTB) environment to DSPs, Trading Desks and other RTB enabled buyers. CPX Data manages and synthesizes enormous volumes of campaign data sets, allowing the company to incorporate unique data driven optimization products and services for advertiser and publisher partners at no additional costs. For more information, visit http://www.cpxinteractive.com.