Altus365 CEO Ted Cocheu's Latest Book: YouTube Meets Corporate Training Now Available
When YouTube Meets Corporate Training is Explored in New Book: How Workplace Learning is Rapidly Changing and What to Do About It.
San Francisco, CA, November 17, 2012 --(PR.com)-- Industry veteran and author, Ted Cocheu, applies his experience as an enterprise training manager, management consultant, and technology company CEO to show how to use video to knowledge-empower companies and achieve competitive advantage. He shows executives and training professionals in organizations large and small how to bridge the gap between how training has been administered in the industrial past and how to adapt to the new technologies and worker expectations that are demanding radical change.
Despite advances in internet and elearning technologies over the last twenty years, the underlying paradigm of enterprise training is little changed from its industrial past. People in their daily lives have technology at their fingertips for learning and seeking the information they need. They ‘google' any term or subject they want to know more about and look up Wikipedia for a more in-depth understanding. They Instant Message or Text their friends and colleagues or ‘skype' them anywhere in the world when they want to share information or ask a question. They can do a search on YouTube to access numerous ‘how to' videos in milliseconds. And when they bring their mobilized, googlized, and video-powered expectations with them into the workplace, they are confronted by seemingly byzantine systems and policies that frustrate their natural curiosities and learning behaviors.
"I wanted to communicate with managers and training professionals about the challenges they face trying to fulfill the expectations of their organizations for learning accountability while coping with the expectations of a workforce immersed daily in social media," says Ted Cocheu. "Sometimes it seems like the discussion of formal training versus informal learning becomes an argument of opposing sides. But the truth is, everything has its place and I wanted to show how it can all fit together more seamlessly."
The author uses an entertaining style to examine how training practices rooted in the industrial past can and must adapt to the social and collaborative knowledge sharing requirements of our post-industrial, ‘attention age.' "Ted's approach is like a more serious version of Who Moved My Cheese, written specifically for the training community by a guy who knows what he's talking about," said Tom Kelly, former training executive at Oracle, Cisco and NetApp.
About Ted Cocheu
Ted Cocheu is the founder of Altus365, Inc., a technology company providing cloud-based video solutions and services to enable efficient learning and field enablement in some of America's leading companies, including Cisco Systems, Symantec, and Texas Instruments. Industry leading partners of Altus365 include: Cornerstone OnDemand, Raytheon Professional Services, TechSmith and 3Play Media. Ted's prior start-up company, gForce Systems, was an eLearning pioneer that later became part of SumTotal Systems. He served as director of the eLearning Forum and president of the Silicon Valley Chapter of the American Society for Training and Development. Previously, Ted held training management positions in a number of high-tech companies.
About Altus365
Altus365 is a leading provider of video search and management systems for sales enablement and corporate knowledge transfer. We enable users to capture, share, and search video content down to the spoken word. Organizations deploying Altus365 for sales enablement, training, collaboration, or knowledge sharing can deliver critical knowledge to large, geographically-dispersed audiences including employees, partners, and customers. Accessible on demand through a rich media portal, searchable content can be instantly accessed and easily reused. Altus365 SaaS-based (Software as a Service) solutions provide sales organizations the means to use searchable video content to improve their sales effectiveness. Global giants such as Cisco, GM, IBM, NetApp, and Oracle rely on Altus365 to achieve outstanding ROI, substantial productivity gains, in addition to millions of dollars in savings due to reduced travel and training costs. More information is available at http://www.altus365.com.
Altus365 is a trademark and vSearch is a registered trademark of Altus365, Inc. All other trademarked terms used in this document are the properties of their respective owners.
Editorial Contacts:
Tim Hughan
Altus365
(408) 884-1480 thughan@altuscorp.com
Despite advances in internet and elearning technologies over the last twenty years, the underlying paradigm of enterprise training is little changed from its industrial past. People in their daily lives have technology at their fingertips for learning and seeking the information they need. They ‘google' any term or subject they want to know more about and look up Wikipedia for a more in-depth understanding. They Instant Message or Text their friends and colleagues or ‘skype' them anywhere in the world when they want to share information or ask a question. They can do a search on YouTube to access numerous ‘how to' videos in milliseconds. And when they bring their mobilized, googlized, and video-powered expectations with them into the workplace, they are confronted by seemingly byzantine systems and policies that frustrate their natural curiosities and learning behaviors.
"I wanted to communicate with managers and training professionals about the challenges they face trying to fulfill the expectations of their organizations for learning accountability while coping with the expectations of a workforce immersed daily in social media," says Ted Cocheu. "Sometimes it seems like the discussion of formal training versus informal learning becomes an argument of opposing sides. But the truth is, everything has its place and I wanted to show how it can all fit together more seamlessly."
The author uses an entertaining style to examine how training practices rooted in the industrial past can and must adapt to the social and collaborative knowledge sharing requirements of our post-industrial, ‘attention age.' "Ted's approach is like a more serious version of Who Moved My Cheese, written specifically for the training community by a guy who knows what he's talking about," said Tom Kelly, former training executive at Oracle, Cisco and NetApp.
About Ted Cocheu
Ted Cocheu is the founder of Altus365, Inc., a technology company providing cloud-based video solutions and services to enable efficient learning and field enablement in some of America's leading companies, including Cisco Systems, Symantec, and Texas Instruments. Industry leading partners of Altus365 include: Cornerstone OnDemand, Raytheon Professional Services, TechSmith and 3Play Media. Ted's prior start-up company, gForce Systems, was an eLearning pioneer that later became part of SumTotal Systems. He served as director of the eLearning Forum and president of the Silicon Valley Chapter of the American Society for Training and Development. Previously, Ted held training management positions in a number of high-tech companies.
About Altus365
Altus365 is a leading provider of video search and management systems for sales enablement and corporate knowledge transfer. We enable users to capture, share, and search video content down to the spoken word. Organizations deploying Altus365 for sales enablement, training, collaboration, or knowledge sharing can deliver critical knowledge to large, geographically-dispersed audiences including employees, partners, and customers. Accessible on demand through a rich media portal, searchable content can be instantly accessed and easily reused. Altus365 SaaS-based (Software as a Service) solutions provide sales organizations the means to use searchable video content to improve their sales effectiveness. Global giants such as Cisco, GM, IBM, NetApp, and Oracle rely on Altus365 to achieve outstanding ROI, substantial productivity gains, in addition to millions of dollars in savings due to reduced travel and training costs. More information is available at http://www.altus365.com.
Altus365 is a trademark and vSearch is a registered trademark of Altus365, Inc. All other trademarked terms used in this document are the properties of their respective owners.
Editorial Contacts:
Tim Hughan
Altus365
(408) 884-1480 thughan@altuscorp.com
Contact
Altus365
Tim Hughan
(408) 395-9154
www.altus365.com/
Tim Hughan
(408) 395-9154
www.altus365.com/
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