UT Arlington Selected to Participate in ANGA Collegiate Energy Challenge
UT Arlington is one of a select group of schools throughout the country invited to participate in the America’s Natural Gas Alliance (ANGA) Collegiate Energy Challenge. Students in the Integrated Marketing Communications Case Studies course have created an in-class working marketing agency, Impact Agency, responsible for researching, implementing and evaluating an integrated marketing campaign aimed at educating their local campus and community on the benefits of natural gas as an energy source.
Arlington, TX, November 15, 2012 --(PR.com)-- UT Arlington is one of a select group of schools throughout the country invited to participate this fall term in the America’s Natural Gas Alliance (ANGA) Collegiate Energy Challenge. ANGA exists to promote the economic, environmental and national security benefits of greater use of clean, abundant, domestic natural gas. Students in the Integrated Marketing Communications Case Studies course have created an in-class working marketing agency, Impact Agency, responsible for researching, implementing and evaluating an integrated marketing campaign aimed at educating and informing their local campus and community on the benefits of natural gas as an energy source. Each participating campus will be competing for the chance to present their creative ideas to industry leaders from ANGA at the term’s conclusion.
As part of the ANGA Collegiate Energy Challenge, students from UT Arlington have a rare opportunity to put their education to work in the real world for a national organization. Students will create and implement an integrated marketing campaign for their client, using research surveys and other tools to learn more about ANGA’s target audiences. After the students have analyzed their research findings, they will then create and implement their strategy to raise awareness of the benefits of natural gas. Students will receive a $3,000 budget to help them bring their plans to life. At the end of the term, students will measure their success through follow-up research and give a formal presentation to the client summarizing their campaign and results.
Watch for more information about the ANGA Collegiate Energy Challenge at UT Arlington throughout this fall term. For further inquires regarding the UT Arlington project, please contact Nicole Durham at 325-864-3790.
About America’s Natural Gas Alliance: America's Natural Gas Alliance (ANGA) exists to promote the economic, environmental and national security benefits of greater use of clean, abundant domestic natural gas. They represent 29 of North America's largest independent natural gas exploration and production companies and the leading developers of the shale plays now transforming the clean energy landscape. As they make decisions about the clean energy future, ANGA seeks to inform and engage all stakeholders about the opportunities presented by greater use of this clean energy resource-improving air quality, adding jobs to the economy and enhancing energy security. Find out more at www.anga.us.
About EdVenture Partners: EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com
As part of the ANGA Collegiate Energy Challenge, students from UT Arlington have a rare opportunity to put their education to work in the real world for a national organization. Students will create and implement an integrated marketing campaign for their client, using research surveys and other tools to learn more about ANGA’s target audiences. After the students have analyzed their research findings, they will then create and implement their strategy to raise awareness of the benefits of natural gas. Students will receive a $3,000 budget to help them bring their plans to life. At the end of the term, students will measure their success through follow-up research and give a formal presentation to the client summarizing their campaign and results.
Watch for more information about the ANGA Collegiate Energy Challenge at UT Arlington throughout this fall term. For further inquires regarding the UT Arlington project, please contact Nicole Durham at 325-864-3790.
About America’s Natural Gas Alliance: America's Natural Gas Alliance (ANGA) exists to promote the economic, environmental and national security benefits of greater use of clean, abundant domestic natural gas. They represent 29 of North America's largest independent natural gas exploration and production companies and the leading developers of the shale plays now transforming the clean energy landscape. As they make decisions about the clean energy future, ANGA seeks to inform and engage all stakeholders about the opportunities presented by greater use of this clean energy resource-improving air quality, adding jobs to the economy and enhancing energy security. Find out more at www.anga.us.
About EdVenture Partners: EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at www.edventurepartners.com
Contact
Impact Agency
Nicole Durham
325-864-3790
facebook.com/TheUltimateTurnOn
Nicole Durham
325-864-3790
facebook.com/TheUltimateTurnOn
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