Casio G-Shock’s 30th Anniversary Campaign Pop-Up Exclusively in Selfridges Birmingham. November- 23rd December.

London, United Kingdom, November 17, 2012 --(PR.com)-- Casio G-Shock is continuing their 30th anniversary celebrations with an integrated experiential marketing campaign in Selfridges, Birmingham with the hope of mirroring previous success in Harrods, London.

This integrated experiential campaign will take place from November 8th onwards, continuing until Christmas and aims to communicate directly with its target audience of fashion-orientated, 18-30 year olds, positioning the G-Shock brand as influential and current.

The activity will feature a bespoke G-Shock sculpture created from spray cans and provide an interactive experience for consumers. The interactive photo system installed will also allow shoppers to have their photo taken which will then automatically upload onto Facebook via the G-Shock website.

Simultaneously, participants will be entered into a competition where they will have the chance to win a "shopping spree" in Selfridges worth £250. Casio G-Shock will also be giving two watches away as prizes each week for the duration of the campaign.

Blazinstar Experiential will be working alongside Casio G-Shock on this experiential project to continue to bring this creative activity to life.