Santa Fe Holding Company, Inc. Begins Trading Under the New Symbol: SFHD
Brentwood, TN, July 19, 2007 --(PR.com)-- Santa Fe Holding Company, Inc. (Other OTC:SFHD.PK) is a restaurant holding company which currently owns and operates 17 Santa Fe Cattle Co. restaurants with 1 licensed store located in 7 states.
Santa Fe Cattle Co. was founded in 1996 by Danny York and David Wachtel -- the same duo responsible for the conceptual design of the highly successful Logan's Roadhouse chain. Danny York, the current Chairman, brings more than 20 years of restaurant operator experience. "I believe we have assembled one of the best management teams in the business and are positioned to grow our concept nationwide," states York. "We have designed a new 6,000-square-foot prototype store that is very appealing, customer friendly, and efficient. The rollout of these new stores has been very well received."
"We are extremely excited about being a public company and trading on the OTC with our new symbol SFHD," says York. "Until now, we have grown organically and used the last 10 years to perfect our look, system, delivery, and most of all, great tasting, quality food at a reasonable price. Being a public company will allow us to raise money and expand the number of locations more quickly, while at the same time, it allows our customers and employees to become owners and investors in our company and benefit from our future growth. I wanted our employees, who are the ones that are going to create shareholder value for us, to feel like they own enough shares to make it worth while,” said York.
About the Company
Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in 7 states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Customers enjoy the food while relaxing in the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.
Investors can learn more about the company, its food, and take a look at their stores and where they are located on their website: www.santafecattle.com
###
Contact:
Tom Coyle
MZD
317 594 6360
Source: Santa Fe Holding Company
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Santa Fe Cattle Co. was founded in 1996 by Danny York and David Wachtel -- the same duo responsible for the conceptual design of the highly successful Logan's Roadhouse chain. Danny York, the current Chairman, brings more than 20 years of restaurant operator experience. "I believe we have assembled one of the best management teams in the business and are positioned to grow our concept nationwide," states York. "We have designed a new 6,000-square-foot prototype store that is very appealing, customer friendly, and efficient. The rollout of these new stores has been very well received."
"We are extremely excited about being a public company and trading on the OTC with our new symbol SFHD," says York. "Until now, we have grown organically and used the last 10 years to perfect our look, system, delivery, and most of all, great tasting, quality food at a reasonable price. Being a public company will allow us to raise money and expand the number of locations more quickly, while at the same time, it allows our customers and employees to become owners and investors in our company and benefit from our future growth. I wanted our employees, who are the ones that are going to create shareholder value for us, to feel like they own enough shares to make it worth while,” said York.
About the Company
Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in 7 states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Customers enjoy the food while relaxing in the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.
Investors can learn more about the company, its food, and take a look at their stores and where they are located on their website: www.santafecattle.com
###
Contact:
Tom Coyle
MZD
317 594 6360
Source: Santa Fe Holding Company
###
Contact
Santa Fe Cattle Company
Tom Coyle
(317) 554-6360
www.santafecattle.com
Tom Coyle
(317) 554-6360
www.santafecattle.com
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