Clear Cell’s Pulse Intends to Change the Way We Think About Social Intelligence

London, United Kingdom, November 19, 2012 --(PR.com)-- Do you know what your customers are saying about you and your competitors on social media?

Social Media has become a valuable source of consumer insight, but few companies have an easy way to scan through the mass of Social Media data to accurately understand consumer sentiment.

Various services allow a “categorization” of shoppers, customers or households based on raw Social Media data, but none of them are able to show what a consumer really feels about your brand, and in what context.

As a result, most solutions fail to show you which messages will drive performance against your specific needs. Furthermore, these services have no way of showing you what to compare yourself against.

Regardless of how your organisation views social media, your customers are engaging in a social conversation, expressing their thoughts and sentiment regarding your brand and comparing you to your key competitors.

Last week there were thousands of posts on Twitter about your products, your service, and your offers. But you have no grasp of what is said.

Clear Cell encountered these issues first hand through its intimate relationship with clients, and their inability to manage them. To solve this Clear Cell developed a fully automated sentiment analysis workflow that allows interpretation of Social Media messages, it’s called - Pulse.

The results of this very configurable tool are displayed on a simple, intuitive and interactive dashboard that points you to which messages are truly important, and what they mean. This allows clients to understand how the consumer feels about your brand; not just in isolation, but in comparison to your competition.

Pulse is configured to interpret the emotions and sentiments behind each Social Media message. It starts by helping you define classifications that describe or have meaning to your brands, products and services. Pulse then discovers the appropriate key words that map to your classifications. Using key word dictionaries Pulse then creates a Sentiment Dashboard which tracks your consumer sentiment scores over time and how you compare against any competitor of your choice.

This simple solution helps you gain unique insights, which you can deploy to improve your customer interactions and customer experiences.

Companies that benefit best from Pulse are ones that have brands, products, and services that tend to engage customers on social media sites, such as Facebook and Twitter.