Innovation Direct™ Tabbed as Official Marketing Representative of Patent Pending Ross Seat Belt Invention

Miami, FL, November 21, 2012 --(PR.com)-- An innovative improvement on an essential automotive safety accessory, the Ross Seat Belt, has been developed by Frank Ross of Baltimore, Maryland. The invention’s unique design enables conventional seat belts with added functionality and comfort.

The importance of wearing one’s seat belt has never been more evident or emphasized that in the last several years. Not only have a large number of catastrophes and tragedies occurred because of drivers and passengers failing to wear a seat belt, but enforcement of seat belt laws has been substantially increased during this period as well, largely in a preventive effort. The compliance with seat belt regulations continues to be a hot button with some motorists however, and the discomfort of wearing one is actually often cited as a reason for failing to adhere to a safety measure that is intended to be beneficial.

With these and other challenges in mind, the Ross Seat Belt has been developed. The Ross Seat Belt will promote safety when driving or riding in a vehicle by making seat belts adaptable to a much wider variety of body types. It will also be adaptable for use in virtually any motor vehicle. Furthermore, The Ross Seat Belt will be cost effectively priced, adding to its appeal. Additionally, it will be made from durable materials, making it a wise long-term investment.

Mr. Ross now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the automotive accessories industry are currently being targeted as candidates to eventually commercialize the Ross Seat Belt on a worldwide basis.

In July 2012, Mr. Ross contracted product management services leader Innovation Direct™ to represent the Ross Seat Belt to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Ross Seat Belt and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.