goFLUENT Sets Out a Best Practice RFP Template for Companies Seeking Language Learning Programs

Geneva, Switzerland, November 22, 2012 --(PR.com)-- As the business world becomes increasingly ‘global’, global businesses are tending to standardize on English as the global business language. According to goFLUENT - a leading provider of Business English training – some 90 per cent of the world’s current business skills language learning budget is devoted to teaching people English.

Since English training is a global need, deployment tends to be done on a wide scale; calls for a consistent strategy across different locations, and involves elements of change management. This trend is producing an increasing demand for English language training programs and, consequently, there are increasing numbers of ‘Request for Proposal’ (RFPs) to providers of these programs.

So, to provide value to organisations going through the provider selection process for language training, goFLUENT has published a whitepaper on ‘A Guide for Developing a Request for Proposal (RFP) for Language Services’. The whitepaper is freely available on goFLUENT’s website: http://www.gofluent.com/web/us/a-guide-for-developing-a-request-for-proposal-for-language-training-services

The paper is the product of goFLUENT’s in-depth analysis of the RFPs it has received recently. In addition to an analysis of the current market situation for English training solutions, it contains a:

· Suggested strategy for preparing an RFP
· Template for an RFP document
· Template for an RFP questionnaire

Christophe Ferrandou, CEO of goFLUENT, believes that: “In recent years, the effects of globalization have intensified the need for fast and effective communication among employees and offices worldwide. With English increasingly being accepted as the worldwide business language, this has increased the pressure on workers to improve their English language skills.

“In our experience, clients who’ve had the most successful RFP process and who’ve been the most satisfied with the implementation of their selected training program were those which had a clear, well-thought out strategy from the beginning,” he continued. “When formulating such a strategy, you must involve senior executives; analyze the business needs driving the RFP, and agree the criteria for evaluating providers."

goFLUENT believes an RFP must be based on clearly stated – and agreed - business needs. Otherwise the selection process will be determined solely by price or technology comparisons. These business needs should lead the strategy for the entire language training program and should identify the:

• Languages required
• Learners (the job roles and functions where language training is most needed)
• Type of learning content needed – such as authentic content in the target language, practice exams for standardized tests, grammar-focused or vocabulary-focused resources and so on
• Training delivery method
• LMS integration

About goFLUENT (http://www.gofluent.com)

goFLUENT offers distance English training combining eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 100,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

Further information from:
Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com
Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com