Innovative Alliance Tees Up for Revenue Growth
LinksRez and ICE open up new distribution channel that allows golf courses to maintain rate integrity and increase yield.
Scottsdale, AZ, November 22, 2012 --(PR.com)-- Today, LinksRez and International Cruise & Excursions, Inc. (ICE) announced a partnership that will bring the golf course community an innovative distribution channel for their unused tee times. Starting this month members and customers of ICE will be able to confirm their tee times up to a year in advance by calling or booking online, gaining access to exclusive golf experiences around the world.
It is also worth noting that LinksRez and ICE are the first companies to adhere to the National Golf Course Owners Association’s “Best Practices” as it relates to forward distribution of tee time inventory.
Mike Tinkey, the Deputy CEO of the National Golf Course Owners Associations, comments that, “We are delighted to see that LinksRez and I.C.E have agreed to incorporate the NGCOA Tee Time Best Practices into their business process and contracts. This agreement by Links I.C.E. validates the Best Practices and begins a new chapter in the business relationships between golf courses and tee time resellers and distributors, one that will benefit both parties as more and more consumers book their tee times online and through their mobile devices.”
It is important that each golf facility owner and operator independently validate that their contracts reflect the NGCOA Tee Time Reseller Best Practices.
If the golf course, using its own independent judgment decides that it is in their business interest to engage the services of a Third Party Reseller or distributor, the Golf Courses should design plans and systems that position these Resellers as supporting strategies only, intended to drive incremental business and fill in times of soft demand.
The interactive program brochure, tee sheets and distribution agreements are available online.
"We see tremendous business opportunities for every golf course that signs on to this program with the huge distribution channels LinksRez and ICE bring to the table. Moreover, with the increasing pressure for golf courses to reduce cost without compromising rate integrity, LinksRez provides the ideal solution for golf courses looking to improve their yield and increase their distribution channels," said Brian Bell, President of LinksRez.
About LinksRez
The LinksRez Lifestyle Inventory Distribution Platform (LinksRez LDP) allows the golf industry to upload their inventory that is then accessed and re-sold by distributors. The Links Rez product is OTA compliant and distribution web service API’s are open source and therefore patent rights or claims apply. Links Rez Business Logic is proprietary and patent pending after being published. LinksRez currently interfaces with 17 tee sheet companies and provides OTA compliant XML interfaces to 3rd party distribution partners. LinksRez is the first company to sign the Best Business Practices of the NGCOA.
About ICE
International Cruise & Excursions, Inc. (ICE) is a worldwide travel and leisure organization with a global network of innovative travel alliances including top corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise and travel programs, unique membership reward and loyalty programs, as well as cruise and vacation fulfillment services to major corporate brands serving more than 55 million consumers worldwide. Enjoying 15 years of tremendous growth and a legacy of successful industry innovation, ICE continues to raise the bar in creative marketing solutions, client services and passionate performance within the travel industry. Visit iceenterprise.com for more information.
It is also worth noting that LinksRez and ICE are the first companies to adhere to the National Golf Course Owners Association’s “Best Practices” as it relates to forward distribution of tee time inventory.
Mike Tinkey, the Deputy CEO of the National Golf Course Owners Associations, comments that, “We are delighted to see that LinksRez and I.C.E have agreed to incorporate the NGCOA Tee Time Best Practices into their business process and contracts. This agreement by Links I.C.E. validates the Best Practices and begins a new chapter in the business relationships between golf courses and tee time resellers and distributors, one that will benefit both parties as more and more consumers book their tee times online and through their mobile devices.”
It is important that each golf facility owner and operator independently validate that their contracts reflect the NGCOA Tee Time Reseller Best Practices.
If the golf course, using its own independent judgment decides that it is in their business interest to engage the services of a Third Party Reseller or distributor, the Golf Courses should design plans and systems that position these Resellers as supporting strategies only, intended to drive incremental business and fill in times of soft demand.
The interactive program brochure, tee sheets and distribution agreements are available online.
"We see tremendous business opportunities for every golf course that signs on to this program with the huge distribution channels LinksRez and ICE bring to the table. Moreover, with the increasing pressure for golf courses to reduce cost without compromising rate integrity, LinksRez provides the ideal solution for golf courses looking to improve their yield and increase their distribution channels," said Brian Bell, President of LinksRez.
About LinksRez
The LinksRez Lifestyle Inventory Distribution Platform (LinksRez LDP) allows the golf industry to upload their inventory that is then accessed and re-sold by distributors. The Links Rez product is OTA compliant and distribution web service API’s are open source and therefore patent rights or claims apply. Links Rez Business Logic is proprietary and patent pending after being published. LinksRez currently interfaces with 17 tee sheet companies and provides OTA compliant XML interfaces to 3rd party distribution partners. LinksRez is the first company to sign the Best Business Practices of the NGCOA.
About ICE
International Cruise & Excursions, Inc. (ICE) is a worldwide travel and leisure organization with a global network of innovative travel alliances including top corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise and travel programs, unique membership reward and loyalty programs, as well as cruise and vacation fulfillment services to major corporate brands serving more than 55 million consumers worldwide. Enjoying 15 years of tremendous growth and a legacy of successful industry innovation, ICE continues to raise the bar in creative marketing solutions, client services and passionate performance within the travel industry. Visit iceenterprise.com for more information.
Contact
International Cruise & Excursions, Inc. (ICE)
Keri Gunter
602-626-2664
www.iceenterprise.com
Keri Gunter
602-626-2664
www.iceenterprise.com
Contact
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