Khojguru.com Launches Kids and Babies Category
India is one of the youngest countries in the world with over 50% of its population under 25 years of age. With existing babies and to-be young parents making the bulk of population in India many baby product stores both online and offline have mushroomed. Observing the trend Khojguru, the leading coupon player in India, has launched the kids and baby category. They have already tied up with various VC backed baby product online stores for their coupon distribution.
Delhi, India, November 23, 2012 --(PR.com)-- With over 50% of India’s population under the age of 25 years there is an imminent population burst in the future. With new babies being born there will be a lot of demand for baby and kids products. Privy to this possible trend many entrepreneurs in India have set up online baby product stores.
Logistics and inventory is a greater problem for these sites as compared to other e-commerce sites selling standard products. But even a bigger problem is that of discoverability. Apart from stuff like diapers and oils, no one knows what they are looking for. Searching for “kids toys” is just too broad to do any SEO magic.
Experts believe that there is a content game around here with a lot of influence and visibility coming from creating influential content on parenting/mom blogs. Apart from content there is a huge scope of generating traction through discount coupons. Since any non SEO marketing activity requires a lot of funds there are several websites which have raised funds to ensure fast growth.
Khojguru.com a leading coupon player in India is fast to react to this scenario and has recently launched a new category to cater specifically to kids and baby websites and stores. The category is a part of the main category list shown on the homepage of the website and already features top few online players.
With almost 80% of its users in the age between 25 years and 35 years Khojguru estimates that it has a fairly huge base of young parents. This belief is somewhat proven right as Khojguru has already become one of the leading coupon distributors for firstscry coupons and babyoye coupons.
Discounts and coupons have become one of the major source of transactions for such websites and they pay as high as upto Rs.300 per transaction to the publishers. The payout becomes a good enough incentive for leading coupon players like Khojguru to dedicate serious space for this category. Khojguru aims to maintain the lead in the industry with such swift changes and additions.
Logistics and inventory is a greater problem for these sites as compared to other e-commerce sites selling standard products. But even a bigger problem is that of discoverability. Apart from stuff like diapers and oils, no one knows what they are looking for. Searching for “kids toys” is just too broad to do any SEO magic.
Experts believe that there is a content game around here with a lot of influence and visibility coming from creating influential content on parenting/mom blogs. Apart from content there is a huge scope of generating traction through discount coupons. Since any non SEO marketing activity requires a lot of funds there are several websites which have raised funds to ensure fast growth.
Khojguru.com a leading coupon player in India is fast to react to this scenario and has recently launched a new category to cater specifically to kids and baby websites and stores. The category is a part of the main category list shown on the homepage of the website and already features top few online players.
With almost 80% of its users in the age between 25 years and 35 years Khojguru estimates that it has a fairly huge base of young parents. This belief is somewhat proven right as Khojguru has already become one of the leading coupon distributors for firstscry coupons and babyoye coupons.
Discounts and coupons have become one of the major source of transactions for such websites and they pay as high as upto Rs.300 per transaction to the publishers. The payout becomes a good enough incentive for leading coupon players like Khojguru to dedicate serious space for this category. Khojguru aims to maintain the lead in the industry with such swift changes and additions.
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Khojguru Infotech Pvt. Ltd.
Anurag Aggarwal
911145336161
khojguru.com
Anurag Aggarwal
911145336161
khojguru.com
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