Car Service Company in DC Hires Online Advertising Firm to Better Reach Area Customers

Alexandria, VA, November 23, 2012 --(PR.com)-- Safe Way Limo, a car, limo, and airport shuttle service in Alexandria, Virginia, has recently hired Prospect Genius, a leader in Internet marketing, to help improve the company's Web visibility and accessibility. Based in Alexandria, Virginia, and serving the greater Washington, DC area, Safe Way Limo is committed to providing superior transportation service to residents and visitors in DC and the surrounding region. Working with Prospect Genius and utilizing the firm's search engine optimization (SEO) program is part of Safe Way Limo's ongoing effort to provide excellent service to DC locals and visitors alike.

Prospect Genius' SEO program is a marketing initiative designed to increase the ranking of Safe Way Limo on search engine results pages. This means that when residents or visitors in DC or Alexandria search the Web for area transportation assistance, they will be able to find Safe Way Limo quickly and easily. SEO works across all search engines, so Safe Way Limo will rank higher on results pages practically no matter what search engine is used.

This streamlining of the online search process is just one of the major benefits of SEO. In addition to making it easier for individuals to find local transportation assistance in DC when they need it, SEO also benefits Safe Way Limo in a business sense. According to a 2010 study by the Pew Internet & American Life Project, more than half of Americans say that they perform online research regarding goods and services that they are thinking about buying. This means that having a strong online presence and a high degree of visibility on search engine results pages is vital to business success for a company such as Safe Way Limo.

Matt Gallo, a senior Web marketing expert with Prospect Genius, explains the twofold role of SEO in this way: "The great thing about SEO is that it's good for everyone. Having SEO in place means that folks in DC or in Alexandria who need professional transportation services can find Safe Way Limo, a local company, without wasting time doing lots of digging or looking around on the Web. At the same time, SEO helps Safe Way Limo reach out to more potential customers than ever, which means that their business will be able to grow. There really is no downside."

Safe Way Limo provides airport shuttle, town car, and chauffeur service, as well as wedding limo rental, in Alexandria, VA, and in DC. Serving both local clients and out-of-town guests, Safe Way Limo provides free estimates for all of their transportation services.