3HEAD design Announces the Launch of Brand Total in Bangalore

Bangalore, India, July 20, 2007 --(PR.com)-- With the launch of Total, 3HEAD design studio unveils one of its biggest projects this year. Re-branding the Bangalore-based value retail giant Jumbo Saver (part of the Jubilant Group) was no mean task. While Jumbo Saver had done well for itself in terms of sales, something was amiss for it to be established as a solid brand.

Working hand in hand with the client, 3HEAD design has hit the right chord with the crisp new look for brand Total. Whoever said that value retail has to be tacky? Bold, exciting and intelligent, the brand looks as cosmopolitan as the shopping experience it offers. Visually translating the meaning and ethos of the company, brand Total will be etched in consumers' minds as it ought to - a stress-free shopping experience, international in its standards and spirit.

The brand stands for an assortment of brands at great prices, without the quality cuts. Offering the widest variety for everything a consumer needs - whether it is personal care products, groceries, apparels, fresh meat or home needs - all - under one roof with the Total seal of quality, the brand is set to make shopping totally addictive. In fact, the extensively researched marketing strategy is such that, just like the appeal of the Total experience, you just can't escape it.

Kicking off with the 'Total addiction' campaign, the brand is all set to take Bangalore by storm. One visit is all it takes to make Total a very rewarding habit. Coupled with the undeniable excitement of shopping without burning a hole in your pocket, it is bound to bring out the shopaholic in everyone. With the immediate response meeting everyone's expectations, it won't be surprising when it exceeds them.

ABOUT 3HEAD design:
3HEAD design is a Bangalore-based graphic design and strategic consulting firm, started in 2002. 3HEAD design’s forte lies in understanding visual communication problems, researching them and innovating, to constantly deliver solutions on time every time, across industries.

Having delivered to brands such as Nike , Madura Garments, RPG, Airtel and Titan in the retail industry, 3HEAD design has considerable experience in all aspects of retail branding.

3HEAD design’s offerings include, Branding Solutions, Strategic Consultancy and Retail Design in addition to Event Design, Interactive Media and Print Solutions.

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