HVAC Contractor in Colorado Springs Hires SEO Firm to Simplify Search Process for Local Residents

Colorado Springs, CO, November 30, 2012 --(PR.com)-- Grand Central Heating and Air Conditioning, an HVAC company in Colorado Springs, Colorado, has recently partnered with Prospect Genius, a online marketing firm, in order to better serve local residents. This improved service will be achieved by Prospect Genius's Search Engine Optimization (SEO) program, which will make it simpler than ever before for local residents to find Grand Central Heating and Air Conditioning when they search on the Web for heating and cooling professionals in the Colorado Springs area.

SEO is a marketing program that raises the profile of Grand Central Heating and Air Conditioning on search engine results pages. In practice, this means that when a resident in Colorado Springs uses an online search engine to look for local air conditioner repair or furnace installation help, he or she will find Grand Central Heating and Air Conditioning closer to the top of the results list.

This increased visibility means that residents in Colorado Springs and the surrounding area can find the HVAC help they need quickly and efficiently, and it means that Grand Central Heating and Air Conditioning can reach potential clients more directly than ever before. In an increasingly digital age, the improved online visibility provided by SEO is crucial.

The Pew Internet & American Life Project reports that, as of August 2012, 85% of all American adults use the Internet. Of that number, 91% use search engines to find information online. With the majority of adults turning to search engines as a primary data source, having a strong online presence and a high ranking on search engine results pages is vital to business success.

Matt Gallo, a senior Internet marketer with Prospect Genius, describes the situation in the following manner: "By working with Prospect Genius and using our SEO program, Grand Central Heating and Air Conditioning is ensuring a competitive edge in the online marketplace, and they are making their local community a priority at the same time. As a small business in Colorado Springs, Grand Central Heating and Air Conditioning is taking steps to make sure that local home- and business owners who need HVAC services can find the company online without trouble. That's something that builds both business and community success."

Grand Central Heating and Air Conditioning LLC provides comprehensive HVAC services, including air conditioner service, furnace service and installation, and air ductwork, to residents in Colorado Springs and throughout the surrounding area. The company is accredited by the Better Business Bureau and holds North American Technician Excellence certification.