TFI Envision, Inc. Helps Dove® Build Confidence and Self Esteem for Young Girls

Norwalk, CT, November 30, 2012 --(PR.com)-- The Dove® team at Unilever again selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for the Back to School season.

The Dove team challenged TFI Envision with creating a display that focused on the Dove mission to build self esteem among young girls while communicating the “Back to School” theme.

To meet that challenge, TFI Envision first created a school notebook background that communicates the “Back to School” theme in a subtle way so that the self esteem messaging would be the focus. Each side of the pallet features a different statistic about how young girls view themselves with a compelling image of different young girls and the product offering. A folded corner reveals the message “Your purchase supports our work to help build a girl’s self esteem.”

This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product. Dove offers consumers a range of products including Dove Winter Care Body Washes, Beauty Bars as well as Haircare.

This 4 pallet POD was in Sam’s Club in August and September 2012.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.