New Branding Effort Has CQ Fluency Taking Language Services to a Whole New Level of Intelligence

Hackensack, NJ, December 03, 2012 --(PR.com)-- CQ fluency (formerly Translation Plus) is a communications company on a global mission to facilitate real connections and true cultural understanding between people who don’t speak the same language. The new name reflects a key point of difference in the global arena of language and linguistic services. That difference is Cultural Intelligence or CQ. For over a decade Translation Plus, has been providing top level services in translation, localization, interpretation, transcreation and multicultural solutions. The company’s focus on CQ is in response to a market that is looking to connect more deeply with the multicultural community.

Fast becoming an industry term, CQ, or Cultural Intelligence, is the measurement of how well a company or an individual understands another culture. Misunderstandings due to cultural differences go far beyond language-- delving into the areas of customs, practices, religious ideology, gender recognition, and the list goes on. CQ fluency is leading the way to overcoming these cultural barriers by providing clients the tools, insights and foresight to anticipate and seamlessly acclimate to cultural issues.

"For us this was a natural evolution of our brand. As a diverse business, we have all grown up around different cultures and understand that communication is more than just language. Often How we say something is more important than What we say," comments Elisabete Miranda, President of CQ fluency.

The new brand will highlight the company’s ability to help clients forge a deeper cultural connection in the markets where they do business. With an entire suite of services dedicated to Multicultural Solutions, CQ fluency is taking a holistic approach to translation, transcreation, localization and interpretation. This approach involves detailed assessments of a corporations CQ, or Cultural Intelligence. From there, a strategic plan is developed. This includes one or more Multicultural Solutions designed to provide the client with a richer understanding, not just of the language of their global partners, but also the meaning and feeling behind the words they use. The goal of CQ fluency’s CQ process is to bring the global community closer together.

Along with the rebranding, the company is relocating its headquarters to a custom-designed space at 2 University Plaza, Suite 406 in Hackensack, New Jersey.

About CQ fluency
CQ fluency (formerly Translation Plus) offers culturally relevant language services and Multicultural Solutions, to companies in the US and around the world. Headquartered in Hackensack, New Jersey, the company has been using its expertise for over a decade to recreate stories that come to life. CQ fluency is a Women-Owned, Minority-Owned business.