M&A Media Group Announces Exclusive Engagement with SimplyME (“S4ME”)

New York, NY, July 23, 2007 --(PR.com)-- Michael Krafft, CEO and Managing Partner, M&A Media Group (“M&AMG”) and Krystol Cameron, Founder, Chairman and CEO, SimplyME (“S4ME”) have executed definitive agreements today for M&AMG to act as S4ME’s exclusive financial and strategic advisor in connection with the arrangement and placement of approximately US $40 million.

“We are honored to be in such an advisory role with a superlative management team at S4ME who have a crisp and clear vision to become a leading force in distribution and content production in North America as well as furthering expansion to profitable global markets,” said Mr. Krafft.

“S4ME, Inc. has a vision to create a company that will leverage its unique ability to deliver programming in an interactive, non-intrusive way. The Company will leverage its strong technological base, portfolio of proprietary software, joint venture agreements, and access to compelling niche programming to capitalize on the powerful disruptions that are occurring across the media industry. SimplyME’s unmatched distribution is also vertically integrated to create multiple revenue streams via mobile, satellite and cable and other platforms. The Company’s objective is to build a world-class online interactive TV Network that provides consumers with subscription-based, pay per view and free, on-demand programming featuring an Internet business to provide discriminating consumers with valuable information via print, broadband video, cable/satellite, mobile and all other available platforms,” stated Mr. Cameron.

Mr. Cameron sits on various boards with supporting membership roles as being on the Board of Engineers for the Society of Motion Picture Television Engineers, Development Sector Member for the International Telecommunications Union, and members of the International Radio and TV Society, International Academy of Television Arts & Sciences, International Engineering Consortium, MIT Enterprise Forum, International Society of Internet Professionals, the Christopher Wallace Memorial Foundation, Odyssey Pictures Corp., Immediatek, Inc., and Sun Microsystems. Krystol has also been honored to be on the Wall of Fame for the Berean Institute. For more information please view www.simplyme.tv.

M&AMG is a leading investment advisory firm dedicated to creating and expanding successful ventures in the media, entertainment and communications industries.

M&AMG provides media and entertainment entrepreneurs with opportunity assessments and strategic advisory services.

The firm provides access to sources of not readily available but fairly-priced debt and equity. Typical transaction structures which M&AMG's private equity funds have used historically include: (i) management buyouts and buy-ins; (ii) expansion or acquisition financings; (iii) leveraged recapitalizations; (iv) leveraged buildups; (v) "going private" transactions, and (vi) strategic and corporate partnerships.

For further information on M&AMG and /or exploring partnering relationships with SimplyME (“S4ME”) please contact:

Michael A. Krafft,
CEO and Managing Partner
M&A Media Group
michael.krafft@maediagroup.com
www.mamediagroup.com

Carole J. Kealy,
Director of Partner Relations
M&A Media Group
carole.kealy@maediagroup.com
www.mamediagroup.com

###