Amethyst Jeans to Partner with Cheer Channel as Major Brand Sponsor of Secret Diary of an American Cheerleader

Austin, TX, December 14, 2012 --(PR.com)-- Cheer Channel Inc. (CCI), #1 online entertainment network for the spirit industry, announced today that Amethyst Jeans will join the list of major brands as a category sponsor for the second season of the hit web-series, Secret Diary of an American Cheerleader. Amethyst's trendy line of jeans, denim jackets, vests and skirts will be featured in the series, which is set to begin airing in January 2013.

Amethyst Jeans is a leading manufacturer of juniors' denim for teens and young adults. Amethyst offers premium denim at an affordable price point, attracting customers in the 15 to 22 years old age range. Amethyst's fit is proven and unmatched in the market place. This can be attributed to the brands team of experienced industry professionals their affinity for producing first-class, quality jeans.

Amethyst is looking forward to its partnership with Cheer Channel, which has a proven track record of reaching and engaging its target demographic across multiple social media platforms. "We are happy to enter into this partnership with Cheer Channel Inc. and we can not wait to be part of such a great program! It is like nothing we have ever done before and that is the most exciting part," said Kim Rencurrel, Director of Sales and Marketing for Amethyst Jeans.

Secret Diary of an American Cheerleader, Season Two, will be available for viewing on the Cheer Channel website, YouTube and all CCI social media platforms, as well as through Dish Satellite, Roku, Boxee, Vimeo, Blip TV, and any mobile device worldwide, 24-7.

About Amethyst Jeans
Launched in the fall 2007, Amethyst Jeans was conceived by industry retail veterans, Ned Davidson and John McKelvey, managing directors and business partners. The key to success for Amethyst Jeans is offering premium denim with exceptional quality, great fits, and unique washes at affordable prices for the junior and junior plus customer. The modern, 5-pocket denim brand is committed to providing first-class denim and an moderate price points for their 15 to 22 year-old customer with accessible price tags of $28 to $45.

About Cheer Channel Inc:
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media@cheerchannel.com or go towww.cheerchannel.com