90octane to Volunteer for The Denver Santa Claus Shop

Denver, CO, December 19, 2012 --(PR.com)-- This December, the staff of conversion-driven marketing agency 90octane will continue their annual tradition of volunteering for The Denver Santa Claus Shop, a nonprofit organization whose mission is "a toy for every girl and boy." 90octane employees plan to help organize toys and assist families with their selections at the temporary toy store, which will be open in mid-December.

The Denver Santa Claus Shop, believed to be the longest continuously-running charity of its kind in the U.S., is metro Denver's largest annual toy drive for needy children during the holiday season. The organization depends on volunteers, toy donations and monetary contributions to keep their shelves stocked. The Denver Santa Claus Shop is also the toy recipient of the annual 9Cares Colorado Shares winter drive and enlists King Soopers stores to serve as toy drop-off sites.

In its 82-year history, The Denver Santa Claus Shop has helped more than 1.5 million kids receive toys on Christmas. In 2011 alone, the charity served 17,000 local children. To learn more, visit www.denversantaclausshop.org.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.