Tax Consultants in Philadelphia Team Up with Local Online Advertising Firm to Reach Area Taxpayers

Philadelphia, PA, January 06, 2013 --(PR.com)-- For Philadelphia-area taxpayers in need of professional tax assistance, help is on the way. Local tax resolution firm Pure Tax Resolution has announced a new partnership with Prospect Genius, a specialist that provides local Web and SEO advertising services. By marketing its services online directly to the people who need tax help the most, Pure Tax Resolution hopes to better meet the Philadelphia area’s tax resolution needs.

In today’s digital age, more and more people are turning to the Internet for information about locally offered products and services, including help for tax problems. According to a recent survey conducted by the Pew Internet & American Life Project, more than 58% of American adults report that they conduct online research on products and services before purchasing them. Many of those people turn to the Internet first, before consulting other media or asking for recommendations. Thus, without a Web site that’s easily located via an online search, a small business like Pure Tax Resolution might miss out on reaching many of the people and businesses in the area who need the services it offers.

Prospect Genius’s goal is to improve Pure Tax Resolution’s search engine ranking, helping the company’s site to appear closer to the top of relevant search engine results listings. Going forward, Philadelphia-area queries to search engines like Google, Bing, and Yahoo! using tax-related keywords like “back taxes,” “IRS audits,” and “tax resolution services” should lead the searchers to Pure Tax Resolution’s Web site. The top two or three sites listed among the results generally get the most clicks, and Prospect Genius strives to push its clients toward those coveted top spots.

“The more eyes we can get to a small business’s Web site, the more people are learning about the business and the services it offers,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By making Pure Tax Resolution more visible and accessible on the Web, we hope to broaden the company’s customer base and help it provide quality tax resolution services to more people and businesses in the area.”

Pure Tax Resolution’s tax consultants have more than 15 years of experience providing knowledgeable and reliable tax help. The company provides assistance with back taxes, IRS audits, and more.