Inspirica’s Website Redesigned by TFI Envision, Inc.

Stamford, CT, January 13, 2013 --(PR.com)-- A successful website should be clear, succinct and fresh. It requires an ongoing commitment to provide updated content that will keep viewers informed, interested and coming back for more.

TFI Envision, Inc. is pleased to announce the redesign of the Inspirica - from homeless to home - website (http://inspiricact.org).

To begin this project, TFI Envision worked with the Inspirica team to review their original St. Luke’s LifeWorks’ website, which had grown over the years into a complex and difficult-to-navigate site, to determine what content should carry over to the new site. They were able to identify key areas of interest to viewers; consolidated content into more meaningful sections; and overall, dramatically reduce the content to provide enough information without "information overload." The home page features a self-running slider which highlights 3 key areas of interest to viewers - “About Us,” “Our Programs” and “We Need Your Help.”

The introduction of a new section - Success Stories (http://inspiricact.org/success-stories/) - set up in a blog format that features stories about client challenges and accomplishments and engages viewers to add their comments. The User Experience (UX) allows viewers to easily navigate thru the content.

TFI Envision created the website using a Content Management System (CMS) that allows the Inspirica team to update content regularly themselves, giving viewers a reason to come back again.

This updated website coordinates with the new brand look developed by TFI Envision, and conveys the hope and inspiration that they provide to the community they serve.

“Inspirica is delighted with TFI Envision’s design of our website. Yet again, the TFI Envision team has knocked the ball out of the park. It’s no surprise. The people there really understand where not-for-profits are today and where they need to be in five years. They also took time to really understand us – our history, our mission and our aspirations as an organization. We really felt we had a partner in TFI Envision,” said Jason T. Shaplen, Chief Executive Officer of Inspirica, Inc.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.