Webinar Featuring Live Interview with Jeannine Sargent, Technology EVP Marketing
Pasadena, CA, July 28, 2007 --(PR.com)-- Caltech IRC's new online community, The Technology Marketing Center (http://www.technologymarketingcenter.com), presents a free, one-hour, live interview via webinar with an EVP Business Development and Marketing of a $400M tech company on July 31, 2007. Don’t miss this online opportunity (10 AM PST) to learn about Jeannine Sargent’s corporation-wide effort to improve marketing process and effectiveness.
On July 11, 2007, the California Institute of Technology Industrial Relations Center launched its online community to allow attendees of its 3-day, Marketing Technology Products course to continue sharing the concepts, tools and methodologies they learn and implement in their companies. The Technology Marketing Center (TMC) web site content includes case studies, blogs and live executive interviews by technology marketing corporate executives and practitioners.
TMC content is provided by some of the over 3000 executive participants in IRC's Strategic Marketing of Technology Products course who share real world experiences in developing product and market strategy. Case studies, blogs, and live executive interviews are accessible to anyone interested in leading cross-functional strategy development in high tech companies.
"TMC's participant-contributors are actively leading their organizations to establish common vocabulary and tools for cross-functional strategy development," said Chris Halliwell, IRC course instructor and TMC director. "TMC is a place to reflect on product and market strategy development, and to learn from other technology professionals."
"We felt that our Strategic Marketing of Technology Products course was a good choice to experiment in a new kind of online executive education using student-generated content, and we plan to include additional technology marketing course content in the future," said Nick Nichols, Caltech IRC's executive director.
The California Institute of Technology stands for world leadership in teaching, research, and technological innovation. The Caltech Industrial Relations Center (http://www.irc.caltech.edu) provides outstanding educational programs to solve the business needs of technology-based companies.
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On July 11, 2007, the California Institute of Technology Industrial Relations Center launched its online community to allow attendees of its 3-day, Marketing Technology Products course to continue sharing the concepts, tools and methodologies they learn and implement in their companies. The Technology Marketing Center (TMC) web site content includes case studies, blogs and live executive interviews by technology marketing corporate executives and practitioners.
TMC content is provided by some of the over 3000 executive participants in IRC's Strategic Marketing of Technology Products course who share real world experiences in developing product and market strategy. Case studies, blogs, and live executive interviews are accessible to anyone interested in leading cross-functional strategy development in high tech companies.
"TMC's participant-contributors are actively leading their organizations to establish common vocabulary and tools for cross-functional strategy development," said Chris Halliwell, IRC course instructor and TMC director. "TMC is a place to reflect on product and market strategy development, and to learn from other technology professionals."
"We felt that our Strategic Marketing of Technology Products course was a good choice to experiment in a new kind of online executive education using student-generated content, and we plan to include additional technology marketing course content in the future," said Nick Nichols, Caltech IRC's executive director.
The California Institute of Technology stands for world leadership in teaching, research, and technological innovation. The Caltech Industrial Relations Center (http://www.irc.caltech.edu) provides outstanding educational programs to solve the business needs of technology-based companies.
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Contact
California Institute of Technology IRC
Julie Anderson
626-395-4045
www.technologymarketingcenter.com
Julie Anderson
626-395-4045
www.technologymarketingcenter.com
Contact
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