Armer Holding Announces a New Partneship with Christopher Guerriero on Armer's HealthLife.com Property

Coral Gables, FL, July 30, 2007 --(PR.com)-- Armer Holding President and CEO, Larry Erdos, announced today plans have been finalized with bestselling author, expert internet marketer, and speaker Christopher Guerriero to be a consultant and the primary personality featured on Armer’s soon-to-be-released HealthLife.com property.

“We are excited to be working closely with Mr. Guerriero on our HealthLife.com property. His track record speaks volumes about his ability to turn ideas and valuable information into profit,” commented Mr. Erdos. “Christopher not only brings with him a long history of helping people live healthier lives and a wealth of knowledge in the health, fitness, and weight loss fields, but also an intuitive marketing savvy few people possess.”

Christopher’s name is in the rolodex of some of today’s most successful business people and famous Hollywood stars. He has helped over a hundred thousand people in 93 countries to unleash true success in their lives by developing an abundance of energy that lasts all day – everyday.

Christopher has made it his mission in life to help the greatest number of people possible achieve their health and physical goals, making his involvement in HealthLife.com a natural extension of that effort.

“Already knowing first hand the cutting-edge development capabilities of Armer I knew almost the instant I learned about the scope and depth of the new HealthLife.com system that I wanted to be a part of this revolutionary project on the ground floor,” said Guerrierro. “It is going to be a fresh and relevant approach to health and well-being unmatched on the Internet, and I’m thrilled to be an important part of it.”

Christopher is the founder of the National Metabolic & Longevity Research Center, the host of the new television show called The Energy Factor; and author of the bestselling book Maximize Your Metabolism and more than 20 other books and audios.

As a peak performance and energy enhancement expert, Christopher Guerriero knows how to achieve success again and again. He has appeared nationally throughout the United States, Canada, Australia, the United Kingdom, and Asia. His books and articles on energy enhancement and peak-performance are read in every continent.

The HealthLife.com slogan "Where Health, Life, and People Meet" captures the essence of Armer Holding’s revolutionary new web system. The HealthLife.com focus will be on all aspects of healthy living featuring expansive content from nationally and internationally know experts in an array of health related fields. In addition to valuable information and advice presented in unique and interesting manners. HealthLife.com will also be an online meeting place for folks of like mind with regards to health, fitness, weight loss, longevity, and general wellbeing. After nearly a year in planning, HealthLife.com is currently in its second month of active development with a projected October 2007 release.

Armer Holding is the parent company of ZoneLoans.com, LLC, OBOVO.com, LLC, HealthLife.com, LLC, ExistSports.com, LLC, and AuctionGrid.com, LLC, all of which make up Armer’s 2007-2008 Phase One property releases. Armer Holding combines cutting-edge high tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties.

Once deployed, Armer, in addition to utilizing state-of-the-art online marketing techniques to build traffic, also utilizes Primary Sponsorship in NASCAR Nextel Cup Series Racing, the nation’s second most popular sport, with over seventy-five million fans, to activate, promote, and perpetuate their properties.

ARMER Holding’s Phase One properties, once completed, will provide a solid foundation on which to build and network traffic and advertising. Planned Phase Two properties will add depth, breadth, and strength to the Armer network, paving the way for additional future expansion.

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