Hudson Horizons Launches Redesign of Duralee Website

Saddle Brook, NJ, January 31, 2013 --(PR.com)-- Hudson Horizons is pleased to announce the website redesign of the highly reputable fabric company, Duralee. The new site features aesthetic and functional innovations to enhance customer experience. The homepage now features a dynamic, high-resolution image slider, which links to the corresponding web pages for easy site navigation. Hudson Horizons also developed an SEO-friendly, custom content management system for the website, which provides an easy-to-navigate platform for customers and
Duralee management alike.

In addition, the Hudson Horizons team integrated designer profiles and a detailed product search to further personalize the site. Each designer profile includes the designer’s print collection, as well as a series of questions and answers. The detailed product search enhances customer experience by enabling users to search for specific products, colors and prints with ease. Lead Web Developer at Hudson Horizons, Eric Solan describes the details involved in Duralee’s redesign:

“This was one of the biggest projects we’ve done, integrating with a big data warehouse and stock inventory. The custom advanced search feature helps new and existing customers find exactly what they’re looking for.”

The redesigned site also includes an e-commerce structure for secure transactions on both ends. Similarly, Hudson Horizons implemented strategic e-commerce solutions to help transactions run smoothly for a user-friendly shopping experience. Customers may now browse, place items in a shopping cart and purchase after becoming a site member. New capabilities also include custom screen-to-print sharing.

Both Duralee and Hudson Horizons are pleased with the finished product and look forward to the company’s growth online.

About Hudson Horizons:
Founded in 2003, Hudson Horizons is a NJ-based Website Design, Development and Internet Marketing Agency specializing in Web 2.0 development, SEO practices and social media. The agency continues to develop innovative products and services in order to give clients comprehensive solutions for bettering business online. Hudson Horizons assists businesses of all sizes in developing enhanced brand awareness through highly sophisticated, customized websites and Internet Marketing campaigns. For more information, visit hudsonhorizons.com.