Innovation Direct™ to Spearhead Marketing Campaign for Brush and Go Invention

Miami, FL, February 08, 2013 --(PR.com)-- An innovative new product designed to bring unprecedented convenience to a standard dental care product, the Brush and Go, has been developed by Lucinda Morgan of Campbell. Ohio. The product’s unique design enables its users to have access to proper dental hygiene virtually anywhere.

Adequate dental care is known to be one of the building blocks of a solid health foundation. Ironically, often due to the hectic pace of life in today’s world, it can also be neglected or at the very least, not given sufficient time or attention. As a result, any product that can make access to efficient and convenient dental care a realistic proposition would likely be viewed with great interest.

To this end, the Brush and Go has been conceived. The Brush and Go will be lightweight and compact, making it ideal for travel. The product saves time and hassle when dealing with toothpaste and brushing one’s teeth in general. Additionally, it will be competitively priced, adding to its appeal. Furthermore, the Brush and Go promotes greater dental hygiene and care through its ease of use.

Mrs. Morgan now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the dental products industry are currently being targeted as candidates to eventually commercialize the Brush and Go on a worldwide basis.

In October 2012, Mrs. Morgan contracted product management services leader Innovation Direct™ to represent Brush and Go to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Brush and Go and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.