Growing Gift Culture and Increasing Health Awareness to Boost the Dry Fruit Market in India

Mumbai, India, February 10, 2013 --(PR.com)-- Global Market intelligence firm Netscribes launched a report on the dry fruit market that shows the remarkable growth of the industry owing to the growing gifting culture.

Consumers are waking up to the health benefits of dry fruits and the demand is buoyed further during festivities. The report highlights how the penetration and availability of dry fruits in different packaging formats at various retail points along with the increased disposable income among st the consumers are indicating a bright future for the dry fruit industry.

The introduction segregates the overall food processing industry into its sub segments, one of which is the fruits and vegetables segment and dry fruit is one of the sub segments of this group. The report then moves into the market overview section, which provides an overview of the global dried fruit and nut market with details regarding current market scenario and its production and consumption during the last five years.

A further segregation of the sector at the global and domestic scale along with segmental share of the market in terms of organized and unorganized sector is also provided in the report. Zone specific consumptions, consumption patterns, chief importing nations and production trends are also focused on in the article. The next section elaborates on the value chain analysis of the sector.

A separate section on import and export of different types of dry fruits is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and export ignitions are also provided.

The report by Netscribes goes on to provide an analysis of the drivers for growth of the industry that include festivals and gifting culture, increasing health awareness, growth of user industries, booming retail market, rising income and consumption and rapid urbanization. The key challenges include rise in packaging costs, shortage of cold storage units, deficit in power supply and under-invoiced imports.

The next section speaks about the government rules and policies that cover Food Safety and Standards Act 2006 & Regulations 2011 and other government policies.

After this, a separate section of government participation is provided which speaks about Agri Export Zones and state specific initiatives taken by the government of India for boosting the dry fruit industry.

The major trends identified in the sector include exhibitions and events, innovative packaging, organic dry fruits, dry fruit nankhatais, gaining special space in retail, postal dry fruit delivery from Kashmir and usage of mainline container vessels for cashew imports.

The competition section maps the competitive landscape of the players by providing their financials and key financial ratios. It also provides elaborate information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. Porters Five Forces Analysis has been incorporated for a brief but effective understanding of the market scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the dry fruit market in India.